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More Women Are Entering Franchising -- and It's Changing the Industry

Women are buying franchises at a rate far faster than men. Now the industry is asking itself: Why?

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This story appears in the March 2018 issue of Entrepreneur. Subscribe »

Robin Mainer was a longtime commissioned salesperson for an insurance company. But by the time she turned 51, those commissions had dried up. She needed to figure out what, as she says, she wanted to do when she grew up. Mainer and her friend and co-worker Kimera Shepler decided to think hard on it and come back with a plan. 

Magdiel Lopez

“I went home and prayed about it,” Mainer says. “I said, I want a clear direction. I’ll do whatever you want, but I need a direction.” 

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