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How Shaq Is Bringing Fun Back to Papa John's

The basketball legend is the franchise's new brand ambassador. He's got his work cut out for him -- but Shaq's never been afraid of a challenge.

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This story appears in the July 2019 issue of Entrepreneur. Subscribe »

Like most of its stores, the Papa John’s on Wells Street in Milwaukee is primarily a carryout and delivery operation. The lobby fits only four chairs. So when 30 people crowd in, as they do on a recent Thursday afternoon when Shaquille O’Neal shows up for an impromptu pizza party, the sleepy joint suddenly feels like a nightclub. 

Jake Chessum

“Shaq! Sign my shirt!” screams a grown man in a blue polo.

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