brand ambassadors

January Is the Top Hiring Month of the Year. Are You Ready to Recruit?

Hiring new people is a major investment. Take the time to do it right.

John Rampton

· 4 min read

Your Startup Needs Brand Ambassadors Now More than Ever -- Here's How to Get Them

How do you woo the brand ambassadors you want? Follow these four steps.

Dave Pributsky

· 6 min read

How to Charm Rejected Applicants Into Being Brand Ambassadors

Delivering bad news doesn't require being a mean person.

John Rampton

· 5 min read

When Burnout on the Job Occurs, This Travel Company Turns Its Employees Into Entrepreneurs

G Adventures provides low-interest loans to its employees to start tourism-related businesses that provide a win-win for everyone.

Andrea Huspeni

· 8 min read

Your Company Needs an Innovation Culture, Not an Innovation Team

You don't become an innovative company by hiring a few people to work on it while everybody else goes through the motions.

David Nichols

· 6 min read

Your Startup's Most Important Investment Is Customer Education

Turn your customers into cheerleaders with these strategies to boost the power of your educational content.

Laura Casselman

· 5 min read

Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following

In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.

Andrea Huspeni

· 2 min read

Looking for a Brand Ambassador? Hire a Teacher.

But, first, here are 4 things you need to know before you hit up the faculty at your kids' school.

Carolyn Parker

· 5 min read

4 Ways to Build Your Brand Ambassador Dream Team

Lyft, The Skimm and others have won followers and market share by attracting ambassadors happy to spread the word in their trusted circles.

Brian Freeman

· 7 min read

6 Keys to Increasing Your Revenue in a Declining Market

King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.

Amy Osmond Cook

· 6 min read

Forget The Smoke, Look in the Mirror: The Post-Truth PR Playbook

In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.

Craig Corbett

· 11 min read

So, What's a Brand Ambassador and Why Are They Important?

Nobody does sales better than anybody who has bought a product and is raving about it to their friends.

Derek Newton

· 4 min read