brand ambassadors

Hiring new people is a major investment. Take the time to do it right.

How do you woo the brand ambassadors you want? Follow these four steps.

Delivering bad news doesn't require being a mean person.

G Adventures provides low-interest loans to its employees to start tourism-related businesses that provide a win-win for everyone.

You don't become an innovative company by hiring a few people to work on it while everybody else goes through the motions.

Turn your customers into cheerleaders with these strategies to boost the power of your educational content.

In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.

But, first, here are 4 things you need to know before you hit up the faculty at your kids' school.

Lyft, The Skimm and others have won followers and market share by attracting ambassadors happy to spread the word in their trusted circles.

King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.

In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.

Nobody does sales better than anybody who has bought a product and is raving about it to their friends.

'Mike Tyson's Digital Wallet' is a mainstream service that lets consumers buy and sell bitcoin at any bitcoin ATM.

The pinnacle of employee engagement is a team that sincerely advocates for the brand.

Do you know the differences and what these different players can do for your brand?

What else can a business do to reach people? Here are some ideas that don't involve likes, shares or tweets.

Dogged daily engagement, not big bucks, will lead to your success.

Put in the effort to make them feel like "part of the family."

4 ways to get your staff actively involved in promoting your business

Does Taylor Swift and her 57 million followers on Twitter interest you?

Connecting person to person is no less important for an online business.