#19: Global Pacific Produce Inc.
Building a company on a time-tested philosophy: The customer is always right
Company: Global Pacific
Produce Inc., a Henderson, Nevada, fresh produce exporter and
importer
Founder: Chris Kilvington,
38
Began: January 2000
2001 Sales: $7.3
million
When did you know that you had made
it?
Chris Kilvington: I don't think one can ever say that
they have made it. You are only as good as your last delivery and
how your customers perceive you.
What has been your biggest
challenge?
Kilvington: Convincing the retail trade that we are
different from the rest of the industry and that the customer is
always right. Our industry is production-led and not
consumer-focused. We are.
Can you offer some business
advice?
Kilvington: Have clearly defined goals, clear communication
of what those goals are, and be prepared to work harder than any of
the people working for you. Think through your strategy, be
prepared to evolve your strategy--but once decided, stick to your
strategy.
