#19: Global Pacific Produce Inc.
Building a company on a time-tested philosophy: The customer is always right
Company: Global Pacific
Produce Inc., a Henderson, Nevada, fresh produce exporter and
Founder: Chris Kilvington, 38
Began: January 2000
2001 Sales: $7.3 million
When did you know that you had made
Chris Kilvington: I don't think one can ever say that they have made it. You are only as good as your last delivery and how your customers perceive you.
What has been your biggest
Kilvington: Convincing the retail trade that we are different from the rest of the industry and that the customer is always right. Our industry is production-led and not consumer-focused. We are.
Can you offer some business
Kilvington: Have clearly defined goals, clear communication of what those goals are, and be prepared to work harder than any of the people working for you. Think through your strategy, be prepared to evolve your strategy--but once decided, stick to your strategy.