Lida Citroën

Lida Citroën

Entrepreneur Leadership Network Writer
Reputation management and personal branding expert

Lida Citroën is an executive personal branding and reputation management specialist, a TEDx and keynote speaker, instructor on LinkedIn Learning and consultant working with global business leaders and military veterans to enhance their position and reputation in strategic markets. LIDA360.com

http://www.LIDA360.com

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How to Pivot Your Reputation

Many professionals and entrepreneurs have faced reputation pivots over the past year in the wake of the global health crisis. Whether their industry, job or passion changed, it was time to do something different. Here's how to pivot your reputation and build your personal brand now.

How Much Do You Need to Share Online to Be Considered "Authentic"?

It can be a fine line between making your business relatable and offering TMI.

How 'Failing Up' Actually Helps Your Reputation

It takes more than success to build a memorable personal brand.

What Hollywood Taught Me About Business and Reputation

Growing up in Hollywood shaped my view about authenticity, confidence and personal branding.

7 Ways to Recover After a Reputation Crisis

It takes a solid strategy, self-discipline and patience to reshape public perception.

10 Truths About the Military Transition Process Employers Need to Understand

Few employees know the half of what someone leaving the military goes through.

How (and Why) I Make Grown Men Cry

Is the legacy you're building the legacy you want to be remembered?

5 Business Lessons I Learned Working With Military Veterans

Values, commitment and integrity should be woven into mission statements and corporate mantras.

A Resilient Personal Brand Ensures Your Competitive Edge

Building your relevance for a future workplace based on lateral movement.

Does Your Reputation Need Rehab?

Even if your product and company are solid, if the consumer's perception of you is negative or damaged, sales of your product and company can suffer.

Sharing Fake News Can Hurt Your Reputation

Mislead the people who trust you, and you've got a world of problems.

Here's How to Reboot Your Reputation This New Year

It's time to take stock, both of where you are and where you're going. Reputation means walking your talk.

6 Tips for Good Brand Hygiene

Your brand defines you. Make sure you build consistent, authentic and responsive relationships with your clients.

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