Get All Access for $5/mo

Accelerate Your Content Marketing Campaign With the Right Partner A shrewd partnership is often the fastest way to build an audience large enough to sustain your business.

By Brett Relander Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

brucephoto | Foap.com

Content is still very much king of the Internet. The importance of a content marketing campaign cannot be denied with Baby Boomers spending in excess of 20 hours per week consuming online content and Gen-Xers and Millennials as much as 10 hours. Developing a content marketing strategy is critical to generate attention for your brand. To remain competitive, you need to know how to take your content marketing campaign to the next level. The solution can be as simple as leveraging the power of partnerships.

The advantages of a content marketing partnership.

If you are experiencing difficulty in launching your content marketing campaign, forming partnerships is one of the fastest ways to expand your efforts by building on the success of others. A content marketing partnership helps your brand to gain more exposure to additional people and more links. When developed properly, partnerships provides exposure for both partners.

Related: 3 Often-Ignored Aspects of Content Marketing

What can you offer a partner?

The key to forming a beneficial partnership is bringing something of value to the table. The most common element of value is your own audience but if you are just starting your content marketing campaign you may not have yet developed your audience. If that is the case, you could offer innovative ideas for content, or willingness and ability to conduct research. Decide in advance what it is that you can contribute before you begin searching for potential partners.

Related: How to Create an Awesome Blog

Avoiding mistakes searching for prospective partners.

What do you need from a partner? A common mistake brands make is focusing solely on prospective partners who have well-known reputations or large social media followings. Audience size and/or reputation is not enough in a good partner. You must verify that they can execute a partnership, and actually contribute something to that partnership.

Once you have identified a prospective partner, be clear about the role that each of you will play. That will reduce the potential for any misunderstanding. For instance, be sure to clarify who is going to develop the content idea, who will be responsible for handling research, etc.

Producing fresh content and building your audience on a continuous basis is vital to any content marketing campaign. A partnership is an excellent way to grow your audience faster and keep them engaged.

Related: Add These 12 Content Marketing Tools to Your Startup's Arsenal

Brett Relander

Top 50 Social Media Power Influencer, Founder & Chief Strategy Officer @LaunchandHustle

Brett is a growth hacker, consultant and speaker with specialties in social media, mobile, and digital marketing strategy.   He’s the founder of Launch & Hustle and a Top 100 Social Media Power Influencer 2015. His first book, Imperative – How any business can quickly and easily leverage mobile marketing for radical success, was published in Nov 2014. Join him on TwitterFacebook, and Google+ today. Take your social media marketing to the next level with these 25 FREE Editable Quote Graphics.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

Living

Taylor Swift Has a Lucky Number. And She's Not the Only High Performer Who Leans Into Superstitions to Boost Confidence.

Even megastars like Swift need a little extra something to get them in the right mindset when it is game time.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Marketing

SEO Trends You Need to Be Aware of Right Now, According to a Seasoned Pro

Navigate the future of search engine optimization to elevate your online presence and drive meaningful engagement.

Career

These 3 Big Tech Companies Offer 6-Figure Salaries and Easy Interviews — Especially If You Follow This Expert's Advice

There are far more candidates than positions, so being strategic on the job hunt is key.