Airbnb Is Trying to Get More 'Everyday' People To Host With This New Feature The company is now offering new tools for newbie hosts in an effort to bring the company back to its roots.

By Gabrielle Bienasz

Opinions expressed by Entrepreneur contributors are their own.

Courtesy company
Your superhost-friend, courtesy of Airbnb Setup.

The vibe is: nostalgia.

Airbnb has announced new platform changes including system-wide guest verification and a new mentorship program between newbie hosts and "superhosts" called "Airbnb Setup."

"One of the things we're trying to do is get more and more everyday people to put their home on Airbnb," Co-founder and CEO Brian Chesky said at a press event on Tuesday in New York.

Over the years, the platform grew from its origins as a spare-bedroom side hustle — and became an entrepreneurial, sometimes illicit, opportunity to scale up and rent big. In New York, for example, a group of nine people was alleged to have built an illegal, 36-building Airbnb empire from 2015 to 2019 that brought in over $5 million in revenue.

Chesky, Joe Gebbia, and Nathan Blecharczyk famously started the platform in 2007 after hosting people on an air mattress in a San Francisco apartment to make some extra cash.

Airbnb is now 6 million listings-strong and has faced criticism for the manner in which "entire place" stays i.e., when someone books a whole house or apartment instead of sharing a room or common spaces with someone living there, and listings in general, can change the character of neighborhoods and cities, potentially drive up housing prices and irk local officials on issues from parties to tax dollars to competition from hotels.

Related: 'I've Heard You Loud and Clear': Airbnb CEO Brian Chesky Responds to Complaints About House Cleaning Chores and Cost Transparency

Here's how the company hopes to bring in more everyday hosts:

What is Airbnb Setup?

"Airbnb Setup" partners newbie listers with the platform's veterans, known as "superhosts" who guide you through setting up your listings via video call and are available via chat for semi-on-demand support. The supporting superhosts will make a "percentage of [the new host's] earnings" covered by Airbnb, Chesky said.

New hosts can also choose to book an "experienced guest" for their first stay.

Courtesy company.

The idea is that this will help the average person host, Chesky says. That presents a possible alternative to creating, for example, Airbnb towns from Joshua Tree to Amsterdam.

Airbnb is verifying all guests, making changes to AirCover

Airbnb will also begin to verify every single person on the platform worldwide starting Spring 2023, the company said. Chesky said that over 100 million people on the platform already are through its process, which involves checking a person's government ID.

The company has also boosted its damage protection for its host insurance, AirCover for hosts, from $1 million to $3 million, and added additional protection for things like boats or art.

"More and more people are putting nicer and nicer homes on Airbnb," Chesky said.

No More Parties

Airbnb will also roll out its party-prevention tech worldwide. This comes after years of host complaints about partying or loud noises, one party that sparked a million-dollar lawsuit, and the company's recent crackdown on festivities in its rentals.

The company said it tested the technology, which can predict whether a guest is booking to host a bash.

"If somebody's under say 25, they don't have a lot of history in Airbnb, they want to book a one-night reservation in the same city last minute, and they book a really big house -- that looks really suspicious," Chesky said.

Gabrielle Bienasz is a staff writer at Entrepreneur. She previously worked at Insider and Inc. Magazine. 

Editor's Pick

Related Topics


How Stay-at-Home Moms Can Reignite Their Career and Re-enter the Workforce

A returnship is for anyone that took a career break, but this arrangement can be particularly beneficial for busy moms who have taken time off to raise their children and are now ready to jump back into their careers.

Growing a Business

His 'Mesmerizing' Wintry Product Can Cost Up to $500,000 and Is Used By the Kardashians and Disneyland — But It All Started on Accident

MagicSnow founder Adam Williams had a Christmas-themed show in mind — but a billionaire's attachment to one particular detail would turn it into something much bigger.

Business Ideas

Want to Make Money As a Writer? Here's How to Write Things People Really Want to Read

These were the strategies I used to build a healthy newsletter business.

Growing a Business

They Barely Had Enough Money to Set Up One Van. Now This Cleaning Company Is a Five-Star Operation With a Loyal Customer Base. Here's Their Secret to Growth.

Bronco Pro Kleen made Entrepreneur magazine and Yelp's America's "Favorite Mom and Pop Shops" list. Hear from the company on how it maintains a high level of service for Denver locals that continuously earns them 5-star reviews.