Get All Access for $5/mo

Millions of Amazon Packages Will Now Arrive Without Any Packaging At All The e-commerce giant is now offering customers the option of less or zero packaging. Customer responses have ranged from criticism to praise for the eco-friendly move.

By Madeline Garfinkle

Key Takeaways

  • 11% of U.S. Amazon orders will now ship without extra packaging.
  • Shoppers can opt for minimal or zero packaging at checkout.

Opinions expressed by Entrepreneur contributors are their own.

Millions of Amazon orders in the U.S. are now arriving without extra packaging, as the company moves to streamline its delivery process, boost sustainability, and appeal to customers who are turned off by the slew of brown boxes cluttering doorsteps and hallways, The Wall Street Journal reported.

"The recognition by a number of senior leaders was just that this is becoming more and more important," said Pat Lindner, vice president of packaging and innovation, told the outlet. "There's a significant need for our company to take the next step in innovation around packaging."

Roughly 11% of delivered items will now arrive without additional packaging, what the company refers to as "ships in own container," and customers can choose whether they want extra packaging or not at checkout.

Related: Amazon Slashes Dozens of In-House Brands. Did Your Favorite Line Get Cut?

The reduction or elimination of packaging is part of the company's broader initiatives of cost reduction, environmental goals, and maintaining market dominance. Amazon is leveraging its influence over suppliers to improve packaging for shipping by offering incentives for vendors to eliminate extra layers of packaging, per the WSJ.

However, there are challenges to the new initiative. Amazon needs to ensure that packaging is sturdy enough for individual shipping without adding excessive material, the WSJ added. Additionally, there is also the question of whether customers are comfortable with opting out of the protection that a box provides in regard to privacy and weather.

Reactions have been mixed, with some social media users saying the change is welcomed, and others concerned about thievery and privacy.

"I ordered a book on amazon and it was in my mail box without packaging??? Just the book?????" one user posted on X, formerly Twitter.

"What happens when it's pouring rain or there's snow? That extra packaging offers some level of protection from weather. Bad idea!!," another wrote.

Others are welcoming the minimalist initiative with open arms. "I order craft supplies or organizational tools and all the extra packing stuff in there and the huge box isn't really needed. I would welcome just the box at my door," a user penned.

Entrepreneur has reached out to Amazon for comment.

Related: Amazon Tech Will Let You Pay at Whole Foods in the Most Organic Way Possible — With a Scan of Your Hand

Madeline Garfinkle

News Writer

Madeline Garfinkle is a News Writer at She is a graduate from Syracuse University, and received an MFA from Columbia University. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

She Grew Her Side Hustle Sales From $0 to Over $6 Million in Just 6 Months — and an 'Old-School' Mindset Helped Her Do It

Cynthia Sakai, designer and founder of the luxury personal care company evolvetogether, felt compelled to help people during the pandemic.

Business News

'Cannot Stop Crying': Hooters Employees Shocked After Dozens of Restaurants Suddenly Close Without Warning

The chain is the latest fast-casual restaurant to face difficult decisions amid inflation.

Employee Experience & Recruiting

Follow These 5 Strategies if You Want a Thriving Mentorship Program

How your mentorship program can become a powerful force for growing your team and company image.

Science & Technology

Get a Lifetime of Raspberry Pi and Arduino Lessons for $70

For businesses with development teams, this discounted bundle is a must.


California's Fast-Food Minimum Wage Hike Is Already Impacting Franchises. Here's What a New Study Revealed.

Several chains have raised their prices — or closed locations — in response to the wage increase, which has now led to a noticeable decline in foot traffic.


Telling Better Franchise Stories Via The Narritive Arc

Storytelling triggers the release of oxytocin, a hormone associated with empathy and trust, fostering a deeper emotional connection with the brand. Let's dive into that.