Apple Improves App Store Search Engine to Recognize Typos and Misspellings This update should increase the number of apps that turn up in a user's search, in turn increasing app developers' visibility.

By Benjamin Kabin

Opinions expressed by Entrepreneur contributors are their own.

App developers should be seeing increased visibility in Apple's App Store. A few weeks ago Apple made a slight change to its App Store search engine in order to return better results for misspelled queries. The changes mean that poor spellers and users with imprecise typing skills will have an easier time finding what they're looking for.

That, in turn, means developers could see an increase in the number of downloads their products receive. The changes were confirmed by TechCrunch,

Compared to the Google Play store, Apple's search engine was much less forgiving. For example, misspelling the word "calendar" like "calender" yielded 100 times more results on Google Play. SearchMan, an SEO company said that in the App Store, the term only appeared to pull up apps whose developers had thought to add it to its keywords. Other misspellings, like "resteraunt," hotwls" and "fasion" yielded similar results.

Even if the percentages are small, the changes should help hundreds of thousands of users find what they want more easily and avoid downloading similar sounding apps that don't actually do what they want.

Related: How to Make Your Mobile App Stand Out in the Ever-Expanding App Market

Wavy Line
Benjamin Kabin

Journalist

Benjamin Kabin is a Brooklyn-based technology journalist who specializes in security, startups, venture capital and social media.

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Growing a Business

Subscribers Exclusive Event: Discover How These 2 Founders Turned Their Side Hustle into a Million-Dollar Lifestyle Brand

Learn how you can transform your personal brand into a thriving business empire with co-founders of The Skinny Confidential

Devices

Take Your Social Media Earning Potential Sky-High With This $79.97 Quadcopter

Get this beginner-friendly drone for a great price for Father's Day.

Health & Wellness

Sleep Better, Snore Less, and Stay Cool with This Tech-Packed Pillow, Now $49.99

Let technology help you sleep better with this 8-in-1 cooling pillow.

Leadership

How do You Turn Employees Into Problem-Solvers? Follow This 3-Step Leadership Formula.

As leaders, we need to solve company problems effectively. We often have the urge to fix everything quickly, but is this system of problem-solving really sustainable?