Many Happy Returns Customers like to see your return policy posted on your site.

Returns and refunds are a customer-friendly aspect of your Website. You read it correctly. If you offer any product, thenundoubtedly you'll be presenting comprehensive orderinginformation, a privacy policy and some type of guarantee. Whenpeople order items over the Web, they haven't had a chance tophysically inspect them, so you have to allow for a higherpercentage of returns than would otherwise occur in abrick-and-mortar retail store.

By prominently posting your returns and refunds policy, you helpto put customers at ease. You tell them that you have a highlyprofessional business, and you place your customers' needs atthe forefront of your product and service offerings.

Excerpted from 101 Internet Marketing Tips For YourBusiness