Valpak Introduces New Look


Largo, Florida-Direct mail franchise Valpak hasredesigned the powder-blue coupon-filled envelopes it sends out togive the mailings a more upscale look. On the inside, the companyis dropping some local ads and replacing them with nationalmarketers such as Northwest Airlines and Verizon. Valpak has alsoredesigned its envelopes to give them a fancier look-gone is thesee-through window displaying a car repair coupon; in its place arenew graphics and pictures of smiling consumers. -USAToday

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