You can be on Entrepreneur’s cover!

Disappearing Acts Financial institutions have faltered and collapsed, but for their upbeat ad campaigns, irony springs eternal.

By Willow Duttge

entrepreneur daily


Washington Mutual
Agency: TBWA/Chiat/Day (February to September 2008)
Free checking inspires a customer to dream of being a disco dancer. The reality: WaMu's failure was the biggest bank collapse in U.S. history.

"Realize your dreams."
Countrywide Financial
Agency: Dailey & Associates (Launched February 2004)
A woman scolds her husband, "You said we couldn't afford this place." He admits he made a mistake. It took four years for the poor guy to be vindicated in the real world.

"You can count on us."
IndyMac Bank
Agency: Designory (November 2007 to present)
This slogan remains on onsite posters today, despite the bank's having been seized by the F.D.I.C. in July. (The takeover actually makes the bank even safer, a hopeful publicist notes.)

"Don't judge too quickly. We won't."
Ameriquest Mortgage Company
Agency: DDB Los Angeles (2005 and 2006 Super Bowls)
In one spot, a horrified woman hears her husband's doctor say, "That killed him!" after zapping a fly with a defibrillator. Point being: Banks are too swift in judging homebuyers as unfit for loans.

Visit for the latest business news and opinion, executive profiles and careers.© 2007 Condé Nast Inc. All rights reserved.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Side Hustles Are Soaring as Entrepreneurs Start Businesses Working Part- or Full-Time Elsewhere, According to a New Report

The younger the entrepreneur, the more likely they were to start a business as a side hustle.

Side Hustle

This Insurance Agent Started a Side Hustle Inspired By Nostalgia for His Home State — Now It Earns Nearly $40,000 a Month

After moving to New York City, Danny Trejo started a business to stay in touch with his roots — literally.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Scrabble Makes First Change to Its Board in Over 75 Years

The new roll out is only available in Europe as of now.

Growing a Business

Want to Become an Industry Leader? Be a Guest on Podcasts — But Not the Ones You Think

If you are trying to promote your new product or service, there's a simple yet effective way to stand out from the rest.

Business News

CPI Report: Inflation Rose More Than Expected in March, Driven By Housing and Energy Costs

The average U.S. household is paying $227 more per month for goods compared to one year ago.