You can be on Entrepreneur’s cover!

Eli Lilly Stock Plummets After Parody Twitter Account Says Insulin is Now Free The pharma company felt the affects of a dangerous imitation account on Thursday.

By Emily Rella

entrepreneur daily
Getty Images

Elon Musk's disastrous back-and-forth rollout of Twitter Blue has caused a multitude of communication problems between users and trolls, with fake news and information inadvertently going viral after users quickly see blue checkmarks and assume what they are reading is from a legitimate source.

Though much of the banter has been in good jest, one company is feeling the very real implications of the viral spreading of misinformation.

Eli Lilly and Company's stock plummeted on Thursday after an account posing to be the pharmaceutical company claimed that insulin would now be free in the United States.

Screenshot via Twitter

Eli Lilly was down just over 4% in a 24-hour period by Friday afternoon and 20 points in early trading on Friday morning.

The account, which used the handle @EliLillyandCo, had the same username and profile photo as the official Eli Lilly and Co account which uses the handle @LillyPad.

Both had blue checkmarks, except the fake account had purchased its symbol after subscribing to Twitter Blue, making it seem legitimate to quick viewers on the site.

Eli Lilly responded from its official account late Thursday apologizing for the mixup.

The fake branding of the pharma company was one of many in the past 24 hours, with troll accounts impersonating companies across several industries, wreaking havoc across the site.

The fake account has now been suspended.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Resumes & Interviewing

Build a Better Resume with This $35 Subscription

AI Resume Builder promises to help you apply to jobs twice as fast.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.


I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.

Business News

Samsung Makes 6 Day Workweeks Mandatory for Executives as the Company Enters 'Emergency Mode'

Samsung said its performance "fell short of expectations" last year. Now executives are required to work weekends.


6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.


You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.