'Please Fix This': Elon Musk Frantically Emails Employees During Livestream Glitch Musk attempted to livestream his visit to the U.S.-Mexico border.

By Emily Rella

Technical difficulties continue to plague the livestream feature on X, the platform formerly known as Twitter, after a live video with the company's owner, Elon Musk, froze as the billionaire visited Eagle Pass at the U.S.-Mexico border.

On Thursday, Musk was attempting to report live from the scene at the border while donning sunglasses and a large, black cowboy hat.

"They are being overwhelmed by unprecedented numbers – just hit an all-time high and still growing," Musk said of the migrants ahead of his trip. "Am going to visit Eagle Pass later this week to see what's going on for myself."

The video lasted about four minutes before the stream completely froze with about five million X users tuned in.

"I was a bit worried so many people might go on it that it crashes," Musk said in the short clip.

According to New York Times reporter Ryan Mac, Musk then frantically sent a three-word email to all employees at X that read: "Please fix this."

Musk restarted the livestream a few minutes later; it ran for about 13 minutes.

X's live-streaming capabilities haven't worked well in the past. When testing Twitter's old technology in May on his profile, even Musk commented on the low quality and pixelation.

Related: 'Why Does It Look Like Skype From 1997?': Twitter Rips Into Elon Musk Over Poor Quality of Twitter Livestream

"We're just testing the live video feature so we can see if it works, and we can modify it accordingly," he said during the stream at the time.

X did not immediately respond to Entepreneur's request for comment.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Editor's Pick

Related Topics


This Simple USB Device Turns TVs into an Art Gallery for $39.99

It's compatible with smart TVs and other digital frames.


4 Marketing Budget Hacks That Will Boost Your Business in 2024

Use these tried and true tips to create a marketing budget that really moves the needle on your success in the upcoming year.

Business News

'Are These Big 12 Refs?': Dr Pepper College Football Halftime Giveaway Goes Wrong After Counting Error

The Internet served as the ultimate instant replay during the Dr. Pepper Halftime Tuition Giveaway on Saturday as the refs appeared to blow the call.


How to Create a Winning Pitch for Your Digital Platform

Zach Barney, the founder of Mobly, explains how he created a successful pitch for his big shot at glory on "Entrepreneur Elevator Pitch."


This 19-Year-Old College Student's Invention Relieves Migraines -- and His Pitch Landed a $10,000 Investment

On this episode of the "Post-Pitch Podcast," David Fleming explains the development of his health product, and how he created a pitch that blew investors' minds.