The Key to Success
One important component is keeping your customers satisfied.
Following are five ways to keep your customers happy.
- Find out what your customers want. Don't guess. Ask themthrough surveys, focus groups, any way you can.
- Dazzle them with service so remarkable they'll tell theirfriends and colleagues. Nothing works like word-of-mouthmarketing.
- Be responsive. Don't make your customers wait for service,not on the phone or in your store. Take care of their needsimmediately.
- Never deceive your customers. Eventually, they'll find out,and they'll never come back to you.
- Reward your clients. Offer frequent-buyer programs, volumediscounts or other incentives to show you appreciate theirbusiness.
Excerpted from Get Smart: 365 Tips To Boost Your EntrepreneurialIQ
