You can be on Entrepreneur’s cover!

A 'Fake Drake' Song Using Generative AI Was Just Pulled From Streaming Services The computer-generated track "heart on my sleeve" went viral over the weekend until Universal Publishing yanked it, raising legal and ethical questions.

By Jonathan Small

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Photo by Prince Williams/Wireimage)

You may have heard a new song by pop sensations Drake and The Weeknd pop on social media last weekend.

The song "heart on my sleeve," about The Weeknd's ex-girlfriend Selena Gomez, went viral racking up more than 20 million views on Twitter, and 11 million views on TikTok.

Only one problem — none of it was real.

The song was created by an anonymous TikTok musician named Ghostwriter977 using AI-generated replicas of the artists' voices.

Universal Music Group (UMG) was not amused. The publishing company had all music streaming platforms pull the deepfake track on Monday. It was yanked from YouTube, Twitter, TikTok, Amazon, SoundCloud, Tidal, and Deezer earlier today.

In a statement, UMG said using generative AI in their artists' music "represents both a breach of our agreements and a violation of copyright law."

The music publisher added that it had a "legal and ethical responsibility to prevent the use of their services in ways that harm artists.

Related: The Future Founder's Guide to Artificial Intelligence

Legal and ethical questions raised

Using AI to replicate an artist's vocals infringes on their IP, but it's unclear whether the Fake Drake song violated copyright laws since the musical composition was original.

"We're all waiting for some court's decision that's going to tell us whether training data is OK or not OK," said Edward Klaris, Media Lawyer at Klaris Law told NBC News. "Here, they're using all the pre-existing songs to create new songs."

He added that "the Supreme Court could decide it's not copyright infringement because it's transformative … or they could say something different, like: 'It is a copyright infringement. You can't just take people's songs and copy them to make new songs that sound just like that.'"

Aside from the song's legalist, UMG questioned the ethics of those who create and consume songs like "heart on my sleeve."

"It begs the question as to which side of history all stakeholders in the music ecosystem want to be on: the side of artists, fans, and human creative expression, or on the side of deep fakes, fraud, and denying artists their due compensation."

Jonathan Small

Entrepreneur Leadership Network® VIP

Founder, Write About Now Media

Jonathan Small is an award-winning author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

I Tried Airchat, the Hottest New Social Media App in Silicon Valley — Here's How It Works

Airchat is still invite-only and prioritizes voices with no option to upload photos or write text, making it feel more human than Facebook or Reddit.


You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.

Business News

The FBI Is Warning of a New Text Message Scheme Claiming Unpaid Toll Road Charges

The agency estimates the grift has been ongoing since early last month.

Growing a Business

They Designed One Simple Product With a 'Focus on Human Health' — and Made $40 Million Last Year

Marilee Nelson, Allison Evans and Kelly Love founded cult-favorite cleaning brand Branch Basics in 2012.

Real Estate

5 Must-Try Real Estate Marketing Ideas That Will Attract Buyers

By pursuing content marketing, real estate professionals grow their reputation and lay the foundation for future sales.