GNC to Open 300 Smoothie Bars in 2002

<b></b>

Pittsburgh-General Nutrition Companies will open as manyas 300 GNC Smoothie Bars in 2002 as branded elements of itscompany-owned and franchise stores. GNC smoothies will mix an arrayof fruit, including bananas, strawberries and peaches, with thecompany's most popular supplements. The smoothies will beoffered in categories like Sports, Nutrition, Energy and Lifestyle,and can be combined with 18 additional supplements.

"In test stores, both in mall and downtown locations, GNCSmoothie Bars increased foot traffic and created significantincreases in supplement sales," says Mike Meyers, presidentand CEO of GNC. "At the same time, GNC Smoothies add to ourcompetitive advantage in there ways. First, they provide GNC storeswith another health-related product segment. Second, they leveragethe GNC brand and our multimillion-dollar advertising andpromotions campaigns. And third, they leverage, at minimal cost,the existing investment in more than 4,500 corporate and franchisestores nationwide." -General NutritionCompanies

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Business News

This Ghostwriter Made $200,000 Last Year Writing Tweets for Venture Capitalists

One man's side hustle makes him more money than his day job, and only costs him five hours a week of his time.

Leadership

How I Increased Staff Retention by 5% Last Year While the Nation Hit Record-High Quitting Numbers

Here are three insights that stand out to me as the ultimate keys to retaining quality talent.

Starting a Business

How to Craft the Best Benefits Package for a Global Workforce

Attract top talent from across the globe with a benefits package that speaks to anyone, anywhere.

Science & Technology

4 Reasons Low-Code Tools Will Never Replace Software Developers

While low-code tools have become a go-to solution for companies and businesses, they'll never replace developers. Here's why.