Get All Access for $5/mo

Go With Your Gut Have to make a tough business decision? You already know the answer. Here are five tips for listening to your intuition.

By Romanus Wolter

Opinions expressed by Entrepreneur contributors are their own.

In our lives and businesses, we have to make countless decisions every day to move our goals forward. However, accessing all our choices can be stressful because money, resources and our reputations are often on the line. We can become so obsessed with making the "right" decision that we inadvertently abandon our dreams.

One entrepreneur I recently met compares business decision making to the choices he makes raising his children. There is rarely an absolute right solution, but more often than not, your intuition tips the balance toward the best choice. Trusting your innate sense makes it easier to develop winning strategies that work for you and your business.

Successful decision-makers realize victory is only achieved by taking a series of actions. Their common goal is to create a path that is most likely to produce the desired results. They continue to learn, adjust their goals and move forward no matter what challenges they encounter. To awaken and strengthen your natural instincts, consider the following tactics:

1. State your desired outcome. Clarity is remarkably easy to find when you seek it. When a challenge occurs, immediately focus on the resolution. It can be as simple as "satisfy my customers" or as specific as "sign Acme as a distribution partner." Basing your assessment on a clear outcome allows you to apply your instinct with the same ease you would if your assessment were based on hard numbers and facts.

2. Explore your choices. Concentrate on the present task and use your imagination to generate feasible solutions. List three different alternatives that can spur you
toward your ultimate goal. These serve as a blueprint from which your heart and mind can develop exceptional answers.

3. Listen to yourself. Take a breath, and clear your mind of any outside distractions. Know that no matter what the circumstances, you have the ability to take positive action. Analyze each option based on the information and resources available, then let your intuition take flight. Choose the solution that is most likely to propel your goal forward, and then implement it.

4. Take bold action. Identify an action step you can take immediately to kick-start your chosen strategy. It's natural to feel unsure about taking your first step. Remember that with each step you take, you deposit more knowledge into your "intuition experience bank," making your next step toward success readily apparent. This clear vision of what you need to accomplish helps your spirit and confidence soar.

5. Do not obsess over "what ifs." Worrying about negative outcomes stresses your mind and diminishes your capacity to trust your instincts. Surprises occur. Distinguish between decisions and outcomes--you have control of your actions, but not of the ultimate results. If you focus on preparing for the worst-case scenario rather than daring to see all possibilities, you gravitate toward being reactive instead of proactive.

Developing your intuitive sense is similar to learning any new skill--the more you practice, the more proficient you will become. Learn to trust your decision-making ability by paying close attention to what your intuition is telling you. Listen to the ideas, opinions and strategies of others, but remember: Your success is ultimately about the action you take. Personalizing your action plan will lead to amazing results in your business.

Speaker and consultant Romanus Wolter, aka "The Kick Start Guy," is author of Kick Start Your Dream Business.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Data & Recovery

Use This Code to Get 1TB of Cloud Storage for $120

Koofr Cloud Storage makes backing up and sharing work files a safer and easier process.

Business News

Wells Fargo Reportedly Fired More Than a Dozen Employees for Faking Keyboard Activity

The bank told Bloomberg that it "does not tolerate unethical behavior."

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.


Get Easy Access to Fun Summaries of Non-fiction Bestsellers with This $60 Subscription

Headway lets users gain key ideas and insights from best-selling works of non-fiction.


The Key to Real Innovation Is Cross-Pollination — Here Are 10 Ways to Implement It in Your Business

Transform your business with this unique approach to sparking innovation.