'It Can Cause a Lot of Harm': Google CEO Sundar Pichai Warns of Dangers With AI The CEO has long called for regulation of the new technology.

By Emily Rella

Key Takeaways

  • Google's CEO issued a warning about AI and deepfakes on "60 Minutes."
  • Pichai said he believes the technology is safe but has only released it to users as an "experiment in a limited way."
  • "We can develop more robust safety layers before we build, before we deploy more capable models," Pichai said.

Opinions expressed by Entrepreneur contributors are their own.

Google's Bard technology is the company's attempt to foray into the world of artificial intelligence (AI).

Now, CEO Sundar Pichai is revealing that the company will be implementing limitations on Bard in order to prevent the negative consequences that can arise from making deepfakes.

In an interview with 60 Minutes, Pichai explained that he was nervous about what could happen if someone used the technology to make a fake video of him spreading misinformation.

"It could look accurate," he explained. "But you know, on a societal scale, you know, it can cause a lot of harm."

He then went on to explain that though he believes the technology is currently safe, the company has only released it to users as an "experiment in a limited way."

"We can develop more robust safety layers before we build, before we deploy more capable models," Pichai said.

This isn't the first time the CEO has warned about the potential dangers of AI.

In an April interview also with 60 Minutes, Pichai called for government regulation of AI technology — especially regarding deep fakes — in order to make sure that the technology isn't being used for the wrong reasons.

"We are constantly developing better algorithms to detect spam," Pichai said at the time. "We would need to do the same thing with deep fakes, audio, and video. Over time there has to be regulation. There have to be consequences."

Google's Bard was released in May.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Side Hustle

She Quit Her Job at Trader Joe's After Starting a Side Hustle With $800 — Then She and Her Brother Grew the Business to $20 Million

Jaime Holm and Matt Hannula teamed up to build a business in an industry that "didn't exist" yet.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Microsoft Is Laying Off Over 6,000 Employees, About 3% of Its Workforce. Here's Why.

The company said the cuts will affect all divisions and locations, with a focus on managers.

Growing a Business

This Local Bakery Has Lines Out the Door. Here Are the Secrets to Its Success.

Known for its viral flat croissants and innovative desserts, Alexander's Patisserie also excels in hands-on leadership and team culture.

Business News

Nissan Is Doubling Its Initial Layoff Announcement, Cutting 20,000 Jobs: 'A Wake-Up Call'

The automaker is dealing with slowing sales and a recent failed merger with Honda.