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How to Leverage Amazon Data to Determine Your Ideal Product and Product-Category Looking for insights on what you should be selling right now? Amazon data can help you come up with an idea.

By James McKinney

Opinions expressed by Entrepreneur contributors are their own.

In this week's episode of The Startup Story, James McKinney is joined by Elizabeth Grojean, founder of Baloo Living. Grojean's journey to entrepreneurship brought her to a place where she identified the type of business or brand she wanted to build long before she knew what the product or service offering was to be. She simply knew that she wanted to develop an ecommerce brand.

In this video, Grojean shares the actual process she went through to leverage product opportunity research on Amazon. She even shares the tools she utilized for her research and those links can be found in the show notes for this episode so make sure you click the link below to access those resources.

Amazon is the place to go for any purchase you might desire, but Grojean shows how we can use Amazon to determine what product we should be selling.

You can hear Grojean's full episode of The Startup Story, as well as access the tools and resources she mentions, here.

James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

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