Instagram Is Reportedly Working on an AI Chatbot With Dozens of Personality Options A leaked tweet revealed a screenshot of the alleged feature, stating the chatbot will be able to "answer questions and give advice."

By Madeline Garfinkle

Nopparat Khokthong | Shutterstock
Instagram is apparently developing an AI chatbot for users.

Instagram might be the latest social media platform to integrate AI into its platform.

A leaked screenshot on Twitter by a mobile developer and self-proclaimed "leaker" revealed an image of an AI chatbot on Instagram, stating the bot will be able to "answer questions and give advice," as well as give users 30 different personality traits to choose from.

In late February, Meta CEO Mark Zuckerberg said in a Facebook post that the company is working on a variety of generative AI tools across the company, including "developing AI personas that can help people in a variety of ways." While he doesn't mention Instagram in the post, Zuckerberg mentions that the company is exploring the use of AI with text experiences in WhatsApp and Messenger.

Instagram reps told Entrepreneur that it does not have anything new to share "outside of what's been said in past earnings calls about AI agents/chatbots."

Related: Instagram Is Reportedly Rolling Out A Text-Based App to Compete With Twitter

If the rumors are true, Instagram would hardly be the first social media platform to implement artificial intelligence into its system. Earlier this year, social media app Snapchat rolled out its "My AI" feature which allowed users to communicate with a customizable, built-in chatbot. However, since its launch, it's received mixed reviews — to put it lightly.

From parental concerns over the chatbot's "creepy" responses to general discontent, users flooded the app store with one-star reviews for Snapchat just a week after its global launch.

Related: New York Lawyer Uses ChatGPT to Create Legal Brief, Cites 6 'Bogus' Cases: 'The Court Is Presented With an Unprecedented Circumstance'

Madeline Garfinkle

Entrepreneur Staff

News Writer

Madeline Garfinkle is a News Writer at Entrepreneur.com. She is a graduate from Syracuse University, and received an MFA from Columbia University. 

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