Instagram Is Reportedly Working on an AI Chatbot With Dozens of Personality Options A leaked tweet revealed a screenshot of the alleged feature, stating the chatbot will be able to "answer questions and give advice."

By Madeline Garfinkle

Nopparat Khokthong | Shutterstock
Instagram is apparently developing an AI chatbot for users.

Instagram might be the latest social media platform to integrate AI into its platform.

A leaked screenshot on Twitter by a mobile developer and self-proclaimed "leaker" revealed an image of an AI chatbot on Instagram, stating the bot will be able to "answer questions and give advice," as well as give users 30 different personality traits to choose from.

In late February, Meta CEO Mark Zuckerberg said in a Facebook post that the company is working on a variety of generative AI tools across the company, including "developing AI personas that can help people in a variety of ways." While he doesn't mention Instagram in the post, Zuckerberg mentions that the company is exploring the use of AI with text experiences in WhatsApp and Messenger.

Instagram reps told Entrepreneur that it does not have anything new to share "outside of what's been said in past earnings calls about AI agents/chatbots."

Related: Instagram Is Reportedly Rolling Out A Text-Based App to Compete With Twitter

If the rumors are true, Instagram would hardly be the first social media platform to implement artificial intelligence into its system. Earlier this year, social media app Snapchat rolled out its "My AI" feature which allowed users to communicate with a customizable, built-in chatbot. However, since its launch, it's received mixed reviews — to put it lightly.

From parental concerns over the chatbot's "creepy" responses to general discontent, users flooded the app store with one-star reviews for Snapchat just a week after its global launch.

Related: New York Lawyer Uses ChatGPT to Create Legal Brief, Cites 6 'Bogus' Cases: 'The Court Is Presented With an Unprecedented Circumstance'

Madeline Garfinkle

Entrepreneur Staff

News Writer

Madeline Garfinkle is a News Writer at She is a graduate from Syracuse University, and received an MFA from Columbia University. 

Editor's Pick

Related Topics


A Guide to Effective Crisis Leadership — Key Steps to Lead Your Team Through Turbulent Times

The essential strategies and skills required to be a successful crisis leader and guide your organization through difficult times.

Business News

'Please Fix This': Elon Musk Frantically Emails Employees During Livestream Glitch

Musk attempted to livestream his visit to the U.S.-Mexico border.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Personal Finance

5 Entrepreneurial Mindset Principles That Empower Financial Literacy

Adopting the right mindset is key to financial literacy. Follow these five guiding principles to enhance your understanding of wealth creation and growth.

Data & Recovery

Get Up to Date on CISSP Security and Risk Management

Protecting your business is crucial, but you don't need to hire a full-scale IT and cybersecurity team to do it.

Business News

Netflix Is Mailing Out Its Last DVD Today. I Got the Very First One 25 Years Ago.

Netflix co-founder and founding CEO Marc Randolph tells the story of the first Netflix DVD that got sent in the mail — and one he wished never went out the door.