You can be on Entrepreneur’s cover!

Krispy Kreme Will Begin Matching Donut Prices to Average Gas Prices The chain's newest promotion will roll out on April 13.

By Emily Rella

entrepreneur daily
Joe Raedle/Getty Images
Joe Raedle/Getty Images

Gas prices have been exorbitantly high in recent weeks due to inflation rates and the escalating conflict between Russia and Ukraine.

With grocery prices and many other normal expenses also rising for the same reason, any brand or company offering to lower prices are sure to make a successful splash.

Krispy Kreme is finding a creative way to play on volatile gas prices by announcing that the chain will be selling its famous Original Glazed® dozen donuts each Wednesday for whatever the national average gas price is that week.

The promotion will begin on April 13 and run through May 4, with the price being evaluated based on the average price of gas in the U.S. at the start of the week.

"Inflation and high gasoline prices are serious and forcing families to make tough tradeoffs. We know that despite the high gas prices people have to be out and about anyway," said Dave Skena, Chief Marketing Officer for Krispy Kreme. "So, for the next several Wednesdays, we hope providing a little doughnut deflation will allow them to share some smiles during a difficult time. A dozen Original Glazed Doughnuts for the price of a gallon of gas will help our fans make midweek a little sweeter for their friends and family."

Related: Inflation Jumps to 8.5% in March, Fastest Climb in 40 Years

On Tuesday, the national average price for a gallon of gas was $4.098, which was down from last week's average of $4.176, according to AAA.

The highest ever recorded average price was $4.331, per the same data.

This comes upon the release of a new report Tuesday morning by the Department of Labor which revealed that inflation in March jumped 8.5% year over year, which was the largest jump in 40 years, with gasoline alone jumping over 18% from February 2022 to March.

However, Fed chair Jerome Powell remains cautiously optimistic that the economy will regulate.

"All signs are that this is a strong economy, and one that will be able to flourish in the face of less accommodative monetary policy," Powell said in March's meeting.

Related: 'I Actually Wouldn't Be Able to Afford Driving': Jaw-Dropping Video Shows Gas Bill of Almost $1,000

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Making a Change

Expand International Communication with Lifetime Access to Rosetta Stone Language Learning

This proven and popular platform has helped millions of users learn new languages.

Side Hustle

I've Had a Secret Side Hustle for Decades. It Keeps Tens of Thousands of Dollars in My Pocket — and Gets Me Into Places I Wouldn't Go Otherwise.

When Cliff Smith lost his job, he picked up an under-the-radar gig that would make it possible to keep dining out — something he and his wife love to do.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Apple, Amazon Cutting Hundreds of Jobs as Tech Layoffs Continue

Both companies are slashing workers across divisions.

Business News

Google Is Reportedly Considering a Subscription Fee for AI-Enhanced Internet Searches

We had access to the core Google AI search experience, which is currently being tried in beta for select users. Here's what we found.