Defining Your Target Market You'll save a lot of money and time if you know who your market is.

Unless you know who will buy your product or service, anymarketing attempts will backfire. Mailing out thousands ofbeautifully designed, cleverly written brochures will do no good ifyou mail them to people who don't want your product orservice.

Identifying your target market will give you a better chancethat your advertising and promotional efforts will pay off. It willalso help you determine your pricing strategy.

Excerpted from Starting a Home-Based Business

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Amazon Tells Thousands of Employees to Relocate or Resign

Amazon says the move to bring teams together will make them more "effective."

Marketing

How to Handle Negative Feedback and Turn Bad Reviews Into Great News For Your Business

Bad reviews can undermine your brand and hurt your revenue. Learn how to turn things around and transform harmful feedback into a bottom-line boost for your business.

Business News

'Largest Data Breach in History': Apple, Google, and Meta Passwords Reportedly Among 16 Billion Stolen in Massive Hack

"Massive datasets" have been emerging every few weeks, according to a new report.

Business Solutions

Tackle Decision Fatigue With This CEO-Worthy AI Tool

Let AI help you make some decisions with SkillWee, an app designed with entrepreneurs in mind.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

Successful Entrepreneurs Are Strategically Outsourcing These 5 Tasks

Strategic outsourcing is a way for busy entrepreneurs to reclaim valuable time and avoid burnout, allowing them to focus on core activities that drive real business growth.