Defining Your Target Market You'll save a lot of money and time if you know who your market is.

Unless you know who will buy your product or service, anymarketing attempts will backfire. Mailing out thousands ofbeautifully designed, cleverly written brochures will do no good ifyou mail them to people who don't want your product orservice.

Identifying your target market will give you a better chancethat your advertising and promotional efforts will pay off. It willalso help you determine your pricing strategy.

Excerpted from Starting a Home-Based Business