McDonald's Introduces Plant-based McNuggets in Germany Non-meat alternatives are now available as part of the company's sustainability efforts.

By Steve Huff

Bloomberg | Getty Images

After developing them through a partnership with California-based plant-based meat maker Beyond Meat, fast food giant McDonald's is set to introduce plant-based McNuggets to its menu. The McNuggets will be made from peas, corn, and wheat with a tempura batter. McDonald's is hoping to appeal to a wider range of customers and build on the success of its McPlant burger, which has been a popular addition to the menu since its 2021 introduction.

As Fox Business reports, McNuggets will first be tested in Germany to gauge customer demand before sales in other markets. The McPlant burger will also be introduced, thanks to a successful limited-time test at nine Stuttgart area restaurants. The burger has already become a regular menu item in the United Kingdom, Ireland, Austria, and the Netherlands.

Beyond Meat has experience co-developing plant-based products with other chains like Panda Express and KFC, and in 2021 the company began selling plant-based chicken in U.S. groceries. The move by McDonald's towards more plant-based options is part of a broader trend in the fast food industry, with several chains introducing meat alternatives to their menus.

In addition to being part of the company's efforts to reduce its carbon footprint and promote sustainable practices, adding plant-based McNuggets to the menu is an effort by McDonald's to appeal to a more health-conscious customer base. With the rise of plant-based diets, the fast food industry must adapt to changing consumer preferences.

Wavy Line
Steve Huff

Entrepreneur Staff

Editor's Pick

She's Been Coding Since Age 7 and Presented Her Life-Saving App to Tim Cook Last Year. Now 17, She's on Track to Solve Even Bigger Problems.
Lock
I Helped Grow 4 Unicorns Over 10 Years That Generated $18 Billion in Online Revenues. Here's What I've Learned.
Lock
Want to Break Bad Habits and Supercharge Your Business? Use This Technique.
Lock
Don't Have Any Clients But Need Customer Testimonials? Follow These 3 Tricks To Boost Your Rep.
Why Are Some Wines More Expensive Than Others? A Top Winemaker Gives a Full-Bodied Explanation.

Related Topics

Business News

Oscar Mayer Is Changing the Name of Its Iconic Wienermobile

The company is slamming the brakes on its wiener on wheels and rolling out a new meaty ride.

Devices

Take Your Social Media Earning Potential Sky-High With This $79.97 Quadcopter

Get this beginner-friendly drone for a great price for Father's Day.

Growing a Business

Subscribers Exclusive Event: Discover How These 2 Founders Turned Their Side Hustle into a Million-Dollar Lifestyle Brand

Learn how you can transform your personal brand into a thriving business empire with co-founders of The Skinny Confidential

Health & Wellness

Sleep Better, Snore Less, and Stay Cool with This Tech-Packed Pillow, Now $49.99

Let technology help you sleep better with this 8-in-1 cooling pillow.

Business Plans

How to Change Careers: A Step-by-Step Guide

Want to make a career change without compromising your finances or future? Check out this step-by-step guide on how to change careers to learn more.

Business News

'All Hell Is Going to Break Loose': Barbara Corcoran Issues Warning About Real Estate Market, Interest Rates

The "Shark Tank" star appeared on FOX Business' "The Claman Countdown" this week.