You can be on Entrepreneur’s cover!

Report Reveals Controversy Surrounding Video Doorbells — and Why Delivery Drivers Don't Like Them Homeowners exhibiting "boss behaviors" are complicating the issue of surveillance.

By Amanda Breen

entrepreneur daily
Chip Somodevilla | Getty Images

As video doorbells, like the Amazon-owned Ring brand, increase in popularity, so do some of the surveillance issues that surround them.

According to a report from research firm Data & Society, delivery drivers from FedEx to UberEats and even Amazon itself have frequently been subjected to a range of actions the authors describe as "boss behavior" — like barking orders at drivers, and, in some cases, uploading the recordings to social media.

Related: Amazon Is Huge Because It Started With a Great MVP

According to The Guardian, Amazon's Ring system is poised to become the largest corporate-owned, civilian-installed surveillance network in the U.S., with 400,000 Ring devices sold in December 2019 alone — even before the pandemic pumped up online retail sales.

One Ring-related case last year involved an Amazon delivery driver who was recorded during what appeared to be a mental breakdown — yelling "Shit" repeatedly before driving away. The homeowner put the video on TikTok, where it received more than 1.3 million views and over 8,000 comments.

"Why should you put someone on social media?" a driver told Data & Society. "Why don't you just report directly to Amazon, and maybe they can deal with it?...That's like an invasion of privacy, too, and it doesn't end up well. You can imagine how the family of that driver feels when they see that footage."

Other viral Ring videos feature drivers throwing or kicking packages, or leaving them extremely far from the door.

Related: Amazon Delivery Driver Gets Paid for 'Doing Nothing'

The majority of drivers believed that using doorbell camera footage for public shaming was unacceptable, but some also saw the devices as benefiting themselves — preventing them from being falsely accused of package theft in some cases.

But the authors of the report stress that doorbell-camera-enabled "boss behaviors" continue to complicate worker management, giving Amazon and other companies more control over delivery drivers who they claim are independent contractors.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Resumes & Interviewing

Build a Better Resume with This $35 Subscription

AI Resume Builder promises to help you apply to jobs twice as fast.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.


I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.

Business News

Samsung Makes 6 Day Workweeks Mandatory for Executives as the Company Enters 'Emergency Mode'

Samsung said its performance "fell short of expectations" last year. Now executives are required to work weekends.


6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.


You Won't Have a Strong Leadership Presence Until You Master These 5 Attributes

If you are a poor leader internally, you will be a poor leader externally.