You can be on Entrepreneur’s cover!

Richard Branson Signs Open Letter Calling to 'Make AI a Force for Good' The letter was published by The Elders and the Future of Life Institute on Thursday and signed by actress Cate Blanchett and Jaan Tallinn (co-founder of Skype).

By Emily Rella

entrepreneur daily
John Lamparski/Getty Images

Virgin Group founder Richard Branson has joined the ranks of high-profile business people calling for regulation and caution when using and advancing AI technology.

On Thursday, the Elders (a group of "independent global leaders working together for peace, justice, human rights, and a sustainable planet") and the Future of Life Institute published an open letter saying that the use of AI without governing its existence could be a threat to humanity and world peace.

"Governments can get to work now to agree how to finance the transition to a safe and healthy future … and start to build the global governance needed to make AI a force for good, not a runaway risk," the letter reads.

Related: Richard Branson Says When Starting a Business Focus on This One Thing Instead of Money

The letter was co-signed by several world leaders and celebrities, including Max Tegmark (President of the Future of Life Institute), actress Cate Blanchett, and Jaan Tallinn (co-founder of Skype).

Though Branson is calling for regulation of AI, he has long since been a fan of the technology. Last April, the Virgin Group launched a campaign with Made by Dyslexia to show the possibilities if AI were to implement dyslexic thinking patterns in its technology.

"The rise of AI is truly remarkable. It is transforming the way we work, live, and interact with each other, and with so many other touchpoints of our lives," Branson penned in the April 2023 letter. "However, while AI aggregates, dyslexic thinking skills innovate. If used in the right way, AI could be the perfect co-pilot for dyslexics to really move the world forward."

Thursday's follows one of a similar nature published last March by the Future of Life Institute that called for a halt to the potentially dangerous advancement of AI technology that could compete with human brainpower. That letter was co-signed by Elon Musk, who had previously opposed the advancement of AI technology before launching his own AI chatbot, Grok, on X.

Related: How to Use AI in an Ethical Way

"Contemporary AI systems are now becoming human-competitive at general tasks, and we must ask ourselves: Should we let machines flood our information channels with propaganda and untruth?" the letter said. "If such a pause cannot be enacted quickly, governments should step in and institute a moratorium."

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

Yes, You Can Buy a Foldable Tiny Home on Amazon — And Now It's Selling for Less Than $12,000

The waterproof and flameproof house was listed around $35,000 a few months ago.

Business News

This One Word Is a Giveaway That You Used ChatGPT to Write an Email, According to an Expert

"Delve" has increased its presence in written work since ChatGPT entered the scene.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

This Futuristic Wearable Smartphone Alternative Projects a Screen on Your Palm — And It's Now Widely Available

Humane's Ai Pin fastens magnetically to clothing and becomes a voice-activated AI assistant that can make calls, send texts, take notes, and find answers to complex questions.