📺 Stream EntrepreneurTV for Free 📺

Royal Caribbean Is Testing a Controversial Change — and It Might Be Bad for Revenue The cruise line has experimented with variations of the policy in the past.

By Amanda Breen

entrepreneur daily
Joe Raedle | Getty Images

Cigarette use among U.S. adults has declined in recent decades, but roughly 12% of Americans say they're smokers, per the CDC.

Although fewer public spaces accommodate the habit today, the casinos aboard some major cruise ships have been a safe bet — until recently. Royal Caribbean is testing a ban on smoking at table games on certain Freedom of the Seas sailings, TheStreet reported.

Related: Carnival Cruises Will Now Charge You a $500 Fee if You Do This

Freedom of the Seas, which sailed its first voyage in 2006 and has a capacity for nearly 5,000 guests, boasts more than a dozen restaurants, bars and lounges on board, in addition to its "Casino Royale," per Royal Caribbean.

Except for the casino, smoking was already prohibited in all interior public spaces — including dining venues and bars — aboard Royal Caribbean cruise lines, according to the company's site.

Royal Caribbean has already added smoke-free casinos to all of its Oasis-class ships and experimented with a smoking ban on its Celebrity cruise line, which hurt revenue, per TheStreet.

Entrepreneur has reached out for more information.

Related: Carnival Cruise Ship Becomes 'Cruise to Nowhere' | Entrepreneur

Royal Caribbean Cruises Ltd is up more than 125% year over year.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

Starting or Growing a Business? Here's How to Know When You Should Hire Your First Employee.

When enlisting help, follow these steps to make the best decision for your company.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Growing a Business

Your Comprehensive Guide to Becoming an SEO Expert – and Making Money While Doing It

Whether you're looking to earn more money or grow your digital presence, becoming an SEO expert could be a major windfall.

Business News

These 'Expressive Avatar' Deepfakes From a Billion-Dollar AI Startup Look Scary Real — Here's Who's Already Using the Technology

Is that a real person or an AI clone? New technology makes it nearly impossible to tell.

Business News

Southwest Airlines CEO Says the Company May Start Assigning Seats

The airline reported its Q1 2024 earnings on Thursday.