You can be on Entrepreneur’s cover!

Huddle House Plots Fourth Consecutive Year of 30-Plus-Unit Growth <b></b>

entrepreneur daily

Decatur, Georgia-Following three years of double-digitchain expansion, 335-unit family restaurant operator Huddle Househit the growth accelerator again with plans to develop 37restaurants in the 2002 fiscal year ending next April.

The regional chain's stepped-up growth effort is the visionof company president Phil Greifeld, who is completing his thirdyear as chief executive of the 37-year-old Huddle House. SinceGreifeld took the helm in 1997, Huddle House has opened 100 newlocations and added 25 franchisees to the system, which now boasts125 franchise operators. With a move last year into Virginia,Greifeld has also expanded the chain's penetration to 13states. Plans now call for the Huddle House group to enter WestVirginia during the current fiscal year.

Focusing initially on the chain's successful co-brandinginitiative, Greifeld also turned his eye to upgrading thechain's menu, décor and operational execution. From thateffort came a new 1,700-square-foot, 62-seat Huddle Houseprototype, the economics of which has surpassed previous investmentand return ratios.

With an average development cost of $550,000, new Huddle Houseunits are said to be scoring sales that exceed the chain's$590,000 annual average. Sixty percent of all sales come frombreakfast, which is also the company's highest-margin daypart,according to Greifeld.

Greifeld says the 24-hour chain is continuing to experiencesame-store sales growth. During the 2001 fiscal year,comparable-store sales rose 2.2 percent on average. The chain alsobroke last year's new store sales average by 10 percent, headds.

Huddle House's three-year expansion agenda saw the additionof 32 restaurants in fiscal 1999, 33 more in fiscal 2000 andanother 32 in fiscal 2001. The 37 units targeted for fiscal 2002, a10 percent increase over last year's figure, would keep thechain on its double-digit course. -Nation's RestaurantNews

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

I Designed My Dream Home For Free With an AI Architect — Here's How It Works

The AI architect, Vitruvius, created three designs in minutes, complete with floor plans and pictures of the inside and outside of the house.

Business Ideas

7 Link-Building Tactics You Need to Know to Skyrocket Your Website's Rankings

An essential component of SEO, link building is not just a 'Set them and forget them' proposition, but a dance of skills and strategies.


Clinton Sparks Podcast: Beverly Hills 90210 and Entrepreneurship with Brian Austin Green

Brian Austin Green shares profound lessons he's learned growing up in the entertainment industry.

Business News

This Fan-Favorite Masters 2024 Item Is Still $1.50 as Tournament Menu Appears Unscathed by Inflation

The pimento cheese sandwich is a tradition almost as big as the tournament itself.

Business News

Disney World, Disneyland Will Now 'Permanently' Ban Guests Who Tell This Lie to Skip Lines

The company rolled out changes to its Disability Access Services earlier this week.