Co-Brand Your Company

Sharing space with another business

To keep costs down, consider sharing space with another companythat does not compete with your business, one that might evencomplement yours. This is known as co-branding, such as when asandwich chain places a unit in a convenience store. Put yourspace-sharing agreement in writing, detailing each party'srights and responsibilities, and give yourself an out if you needit.

Excerpted from Start Your Own Business: The Only Start-Up GuideYou'll Ever Need

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