📺 Stream EntrepreneurTV for Free 📺

Target Slammed With Lawsuit for Allegedly Collecting, Storing Customers' 'Sensitive' Personal Data Without Consent The class action lawsuit was filed in Illinois.

By Emily Rella

entrepreneur daily

Target has been hit with a class action lawsuit that alleges the retailer collected and stored biometric data from customers without their consent.

The lawsuit, filed in Illinois in March by a woman named Arnetta Dean, claims that Target violated the Biometric Information Privacy Act (BIPA) by not disclosing to customers that their biometric data (which can be obtained through facial recognition technology and fingerprinting, for example) was stored and that the retailer collected, stored and used the data without customer's written consent.

If biometric data is stolen or compromised in a breach, the lawsuit claims, customers could be at risk for identity theft as that specific data is uniquely identifiable to one individual and is considered "particularly sensitive personal information."

Related: Target Limiting Self-Checkout, Adding More Traditional Lanes

"Target's stores in Illinois are outfitted with cameras and advanced video surveillance systems that– unbeknownst to customers– surreptitiously collect, possess, or otherwise obtain Biometric Data," the lawsuit reads. "Target does not notify customers of this fact."

BIPA, which was enacted in Illinois in 2008, states that a company cannot "collect, capture, purchase, receive through trade, or otherwise obtain a person's or a customer's biometric identifiers" unless the company first informs the customer in writing that their data is being collected or stored and also explain the purpose of why the data is being collected and for how long it's being stored.

According to the court documents, Target "operates one of the largest and most advanced networks of cameras" that analyze footage and data across 14 investigation centers and two forensics labs to "gather as much intelligence as possible" in hopes of mitigating business risks by being able to identify criminals.

Dean is seeking $5,000 for "each and every intentional reckless violation of BIPA" and $1,000 for any other violation committed with negligence in addition to other attorney fees and expenses.

Target has upwards of 74 locations in the state of Illinois.

Target has not commented on the allegations at press time nor immediately responded to Entrepreneur's request for comment.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Business News

Samsung's New Ad Pokes Fun at Apple's Controversial 'Crush' Ad

Creative universes overlap in a new ad from Samsung.

Starting a Business

This Couple Turned Their Startup Into a $150 Million Food Delivery Company. Here's What They Did Early On to Make It Happen.

Selling only online to your customers has many perks. But the founders of Little Spoon want you to know four things if you want to see accelerated growth.


Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.