This Simple Personal Finance Hack Started as a Joke — But It's Actually Helping People Save Money, Experts Say Turns out, the trend that gained traction on TikTok could get you closer to your financial goals.

By Amanda Breen

Key Takeaways

  • Lukas Battle's "loud budgeting" suggests people verbalize financial limitations to avoid overspending.
  • Though it began as a joke on TikTok, research shows the strategy can have a positive impact on finances.
entrepreneur daily

"Quiet luxury," or the trend of wearing pricey but understated fashion, might not resonate for most Americans — enter "loud budgeting."

Coined by 26-year-old comedian Lukas Battle in a TikTok video posted in December, "loud budgeting" comically flips "quiet luxury" on its head; the idea is to unapologetically verbalize your financial limitations to avoid overspending.

Related: This Financial Expert Reveals the Simple Spending Hack That Will Make You Happy, Even in a Recession

Battle arrived at the term when his friends asked him to go out to an expensive Italian restaurant in Manhattan's East Village neighborhood. Instead of agreeing and overextending his budget, he was honest about his situation and suggested they cook at someone's house and have a game night.

@lukasbattle #greenscreen ♬ original sound - Lukas Battle

That video garnered more than 1 million views and 1,000 comments, many of them from viewers in support of "loud budgeting."

"Loud budgeting is my new personality," one user wrote.

"I started loud budgeting this summer and it freed me," said another.

Americans are facing record-high debt, per Fox Business. According to a survey from real estate site Clever, more than half (61%) of respondents have credit card debt and owe an average of $5,875.

Related: Do This Simple Exercise to Build Better Money Habits in 2024, Says Financial Expert

Although "loud budgeting" might have started as a playful dig, the strategy has real potential to help people reach their financial goals. Behavioral economics research supports the idea that publicly announcing an intention to save money makes people more likely to do so, The Wall Street Journal reported.

"There's something to the idea of sharing financial constraints or saving intentions in a more open way that can be useful and good," Scott Rick, an associate professor of marketing at the University of Michigan who has studied what makes people overspend, told the outlet.

Amanda Breen

Entrepreneur Staff

Features Writer

Amanda Breen is a features writer at She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Starting a Business

This Retiree's Leisurely Side Hustle Makes $66,000 a Year and, 'You Don't Even Need to Go to High School to Do It'

Barbara Hill wanted a flexible, part-time job that would transition well into retirement. Now she mentors younger people who are making over $200,000 a year. Here's her insider's guide to getting started.

Business News

Who Owns The Rights to Your AI-Generated Content? Not, It's Not You. Uncover The Scary Truth That Puts AI Users At Risk.

The realization that copyright laws do not protect AI-generated material might come as a shock to many.


The Miley Cyrus Approach To Marketing — Why It's a Radically Different Method For Achieving Brand Impact

In case you missed it, Miley Cyrus recently won her first Grammy. In her acceptance speech, she told a story that is a great learning lesson for business owners and marketers alike, especially those who find themselves burned out and exhausted in this current environment.

Business News

HP Wants You to 'Never Own A Printer Again,' Launches Rental Subscription

In February, HP's CEO Enrique Lores stated that making printing a subscription service was the company's "long-term objective."

Business News

Elon Musk Sues ChatGPT-Maker OpenAI, Accuses the Company of Working to 'Maximize Profits For Microsoft, Rather Than For the Benefit of Humanity'

Musk claims that OpenAI's partnership with Microsoft threatens its original mission as outlined in a founder's agreement.

Business News

IKEA Price Increases Are Going Viral — Here's How Much Your Favorite Couch Costs Now: 'Inflation Is Crazy'

A video with a customer complaining about "inflation" and "corporate greed" has racked up over 1.3 million views on TikTok.