Get All Access for $5/mo

TikTok Rolls Out Q&A Feature for Everyone Creators can now directly respond to follower queries via text or video.

By Stephanie Mlot

This story originally appeared on PCMag

Rafael Henrique/SOPA Images/LightRocket/Getty Images via PC Mag

TikTok has officially rolled out Q&As to everyone. First spotted in January, the feature lets users label comments as questions, simplifying the process for creators to identify and answer queries.

Simply tap the Q&A button (a square speech box around a question mark) in a comment field or submit questions directly through the link on your favorite user's profile page. Creators can then choose to respond in a new video or with a written reply.

"On TikTok, one video can cascade into continuous learning and discovery," according to a company blog post. "When you upload a video or go live, it's only the beginning of spirited conversations that soon spill over into comment threads and lively stream chats."

Related: From Email to TikTok, This Digital Marketing Training Covers It All

Similar to the existing "reply to comments with video" option, users can now personally respond to audience questions. There is no limit to the number of queries one user can receive, although they are obviously not obligated to answer any. All Q&As are aggregated and stored in a separate page, allowing people to browse earlier sessions and submit new inquiries. The feature is also available in livestreams, giving producers the ability to quickly see requests in a separate panel.

TikTok Q&A(Photo via TikTok)

"Questions and answers are a big part of conversations on TikTok," the social network said. "Viewers ask questions to learn more about a creator and dive deeper into content, and creators answer audience questions to connect directly with their communities."

The new feature, which initially opened only to public Creator Accounts with more than 10,000 followers, is now free for anyone with a Creator Account (make the switch via "Manage account"). Users must opt in to the function from the app's settings: Privacy page > Creator > Q&A > "Turn on Q&A."

Question-and-answer sessions are increasingly popular across social media, particularly on Instagram Stories and Snapchat-integrated YOLO. "We're excited to see how Q&A empowers conversations and connection on TikTok, bringing our community closer together and inspiring new creativity," the company said.

Stephanie Mlot

Reporter at PCMag

Stephanie began as a PCMag reporter in May 2012. She moved to New York City from Frederick, Md., where she worked for four years as a multimedia reporter at the second-largest daily newspaper in Maryland. She interned at Baltimore magazine and graduated from Indiana University of Pennsylvania (in the town of Indiana, in the state of Pennsylvania) with a degree in journalism and mass communications.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.