Get All Access for $5/mo

To Save Some Cash, Netflix Developed Its Own Font Dubbed Netflix Sans, the font will reportedly replace the similar Gotham font the streaming giant currently uses, and possibly save it a few million per year.

By Angela Moscaritolo

This story originally appeared on PCMag

Thomas Trutschel | Getty Images

Expect some aesthetic changes on Netflix, streaming enthusiasts.

According to It's Nice That, the streaming giant has developed its own custom font, dubbed Netflix Sans, to save money on licensing fees. Developed by Netflix's design team in collaboration with foundry Dalton Maag, Netflix Sans will "be used across the streaming platform's brand identity," replacing the similar Gotham font Netflix currently uses, the report notes.

"With the global nature of Netflix's business, font licensing can get quite expensive," Netflix Brand Design Lead Noah Nathan told It's Nice That. "Developing this typeface not only created an ownable and unique element for the brand's aesthetic … but saves the company millions of dollars a year as foundries move towards impression-based licensing for their typefaces in many digital advertising spaces."

Netflix reportedly designed "regular, light, thin, medium, bold and black" versions of the font, which Nathan described as "cinematic," "compact," "efficient" and "approachable."

Check out the images of Netflix Sans below.

Netflix declined to offer any additional details about the new font when contacted by PCMag.

As The Verge notes, a number of major companies, including Apple and Samsung, have also developed their own fonts.

Those extra millions will likely come in handy as Netflix moves to spend up to $8 billion on original content this year. Thanks to hits like Stranger Things, The Crown and Bright, Netflix had a huge fourth quarter, adding approximately 8.33 million new customers for a total of more than 117.5 million worldwide. In the U.S., total streaming membership was at 54.75 million by the end of 2017, up from 49.43 million during the same period in 2016.

Angela Moscaritolo has been a PCMag reporter since January 2012. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Branding

ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."

Business News

You Can Now Apply to Renew Your U.S. Passport Online — But There's a Catch

The U.S. State Department officially launched the beta program this week.

Business News

Sony Pictures Entertainment Purchases Struggling, Cult-Favorite Movie Theater Chain

Alamo Drafthouse originally emerged from bankruptcy in June 2021.