Get All Access for $5/mo

People Are Participating in a Tesla, Apple Vision Pro Stunt All Over Social Media: 'Disregards the Safety of Everyone' The move has prompted warnings from federal officials.

By Amanda Breen

Key Takeaways

  • Viral social media videos show drivers using Tesla Autopilot while wearing Apple Vision Pro headsets.
  • User-generated content featuring the headsets may be staged for entertainment, but federal agencies stress the dangers.

Social media is saturated with videos that seem torn from science fiction: individuals "driving" Teslas on Autopilot with Apple Vision Pro headsets concealing their eyes.

These scenes have set off alarm bells among federal transportation authorities, though it seems at least some of the posts are skits filmed for content with the hopes of going viral, The New York Times reported.

Related: Elon Musk Warns Tesla Workers They'll Be Sleeping on the Production Line to Build Its New Mass-Market EV

The Apple Vision Pro goggles, which were released on February 2 and start at $3,499, allow users to watch videos, surf the internet, and more in an immersive virtual reality. Apple sold more than 200,000 of the headsets during its presale, according to a source with knowledge of Apple's sales numbers, per MacRumors.

The National Highway Traffic Safety Administration said on Tuesday that "driving while wearing a V.R. headset is reckless and disregards the safety of everyone on the road" after transportation secretary Pete Buttigieg warned of the danger in a post published on X.

Buttigieg stressed that despite advancements in technology, people must "be in control and fully engaged in the driving task at all times."

During a four-month period in 2022, eleven people were killed in U.S. crashes involving vehicles that were using automated self-driving systems, and ten of those deaths involved vehicles made by Tesla, per government data reported by The Associated Press.

Related: The Apple Vision Pro Will Revolutionize Remote Work — Just Not for Apple Employees. Here's Why.

But 21-year-old Dante Lentini, a creator behind one of the videos that racked up more than 24 million views, claimed that his post — captioned "Think different" in a seeming call back to Apple's 1990s advertising campaign — was nothing more than a stunt and that police cars captured at the end of the video weren't there in connection to him.

Tesla didn't respond to the NYT's request for comment, and Apple directed the outlet to its website for safety guidance on the appropriate use of Vision Pro.

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.

Business News

Joey Chestnut Is Going From Nathan's to Netflix for a Competition 15 Years in the Making

Chestnut was banned from this year's Nathan's Hot Dog Eating Contest due to a "rival" contract. Now, he'll compete in a Netflix special instead.


Are Your Business's Local Listings Accurate and Up-to-Date? Here Are the Consequences You Could Face If Not.

Why accurate local listings are crucial for business success — and how to avoid the pitfalls of outdated information.

Money & Finance

Day Traders Often Ignore This One Topic At Their Peril

Boring things — like taxes — can sometimes be highly profitable.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.