People Are Participating in a Tesla, Apple Vision Pro Stunt All Over Social Media: 'Disregards the Safety of Everyone' The move has prompted warnings from federal officials.

By Amanda Breen

Key Takeaways

  • Viral social media videos show drivers using Tesla Autopilot while wearing Apple Vision Pro headsets.
  • User-generated content featuring the headsets may be staged for entertainment, but federal agencies stress the dangers.
entrepreneur daily

Social media is saturated with videos that seem torn from science fiction: individuals "driving" Teslas on Autopilot with Apple Vision Pro headsets concealing their eyes.

These scenes have set off alarm bells among federal transportation authorities, though it seems at least some of the posts are skits filmed for content with the hopes of going viral, The New York Times reported.

Related: Elon Musk Warns Tesla Workers They'll Be Sleeping on the Production Line to Build Its New Mass-Market EV

The Apple Vision Pro goggles, which were released on February 2 and start at $3,499, allow users to watch videos, surf the internet, and more in an immersive virtual reality. Apple sold more than 200,000 of the headsets during its presale, according to a source with knowledge of Apple's sales numbers, per MacRumors.

The National Highway Traffic Safety Administration said on Tuesday that "driving while wearing a V.R. headset is reckless and disregards the safety of everyone on the road" after transportation secretary Pete Buttigieg warned of the danger in a post published on X.

Buttigieg stressed that despite advancements in technology, people must "be in control and fully engaged in the driving task at all times."

During a four-month period in 2022, eleven people were killed in U.S. crashes involving vehicles that were using automated self-driving systems, and ten of those deaths involved vehicles made by Tesla, per government data reported by The Associated Press.

Related: The Apple Vision Pro Will Revolutionize Remote Work — Just Not for Apple Employees. Here's Why.

But 21-year-old Dante Lentini, a creator behind one of the videos that racked up more than 24 million views, claimed that his post — captioned "Think different" in a seeming call back to Apple's 1990s advertising campaign — was nothing more than a stunt and that police cars captured at the end of the video weren't there in connection to him.

Tesla didn't respond to the NYT's request for comment, and Apple directed the outlet to its website for safety guidance on the appropriate use of Vision Pro.

Amanda Breen

Entrepreneur Staff

Features Writer

Amanda Breen is a features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Living

How Learning to Take Care of Myself Helps Me Take Care of My Business

For entrepreneurs, particularly women, balancing the myriad responsibilities of business ownership can be all-consuming. You can't pour from an empty cup — here's how I started putting myself first and how it made my business more successful, too.

Productivity

SMART Goals May Be Holding You Back — Try This Effective Goal-Setting Technique Instead

Everyone suggests SMART goals, but this framework is flawed. Learn why and how to create goals properly — ones that you can actually achieve.

Business News

A Billion Dollar Startup Is Trying To Resurrect A Woolly Mammoth — And You Can Watch It Happen

Filmmakers will go behind the scenes of billion-dollar startup Colossal Biosciences, which uses genetic engineering for de-extinction projects.

Business News

Want to Start a Billion-Dollar Business? Look to These Two Industries, Which Have the Most Unicorn Growth

During a tough fundraising year overall last year, the value of cybersecurity and AI unicorns saw double-digit growth.

Business News

Woman Allegedly Fired for 'Theft' After Eating a Sandwich That Was Leftover From a Meeting

Gabriela Rodriguez worked as a cleaner at Devonshires Solicitors in London for two years.