Get All Access for $5/mo

IKEA Price Increases Are Going Viral — Here's How Much Your Favorite Couch Costs Now: 'Inflation Is Crazy' A video with a customer complaining about "inflation" and "corporate greed" has racked up over 1.3 million views on TikTok.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

A TikTok highlighting price increases at IKEA is going viral after one creator had an eye-opening online shopping experience at the furniture retailer.

A video by a TikToker named Jules has racked up over 1.3 million views after showing viewers what happened when she went to reorder a mattress that she first bought in 2021 to get the same one for her children.

The shopper said that, in 2021, the mattress cost $170 and when she went to check last month, she was shocked at how much the price had increased in just three years.

@ustolemysandwich inflation bb!!! #greenscreen ♬ original sound - jules

"Now that same mattress is $249, it's $70 more or 40% more than it was in November 2021," she explained. "This is just another example of why it is so expensive to be an adult and 2024."

Related: How to Inflation-Proof Your Small Business

Viewers were outraged at the massive price increase in 26 months, with many accusing the retailer of hiking up prices at the customer's expense to keep up with competitors.

"People have to stop saying inflation and start calling it corporate greed," one viewer wrote. "It's a perspective that needs to be addressed."

"Going through the same thing, inflation is CRAZY," another said.

Currently, mattresses on IKEA's website range in price from $99 to $1,049.

In November 2023, IKEA rolled out a "New Lower Price" initiative in which the retailer would add red banners to certain products online with the original higher price listed below the new lower price.

The decision came after IKEA had been found to have hiked prices up to 80% more since 2021.

Related: Restaurants Are Adding 'Inflation Fees' to Customer Checks

"Lowering prices is not just a promotion, it is our promise to our customers," said Javier Quiñones, CEO & chief sustainability officer, of IKEA U.S., in a release at the time. "Our priority is to remain as affordable as possible and continue reducing prices whenever we can to ensure that our products are accessible to all and that dream homes are within reach for the many."

IKEA did not immediately respond to Entrepreneur's request for comment.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Business News

These Companies Offer the Best Work-Life Balance, According to Employees

The ranking is based on Glassdoor ratings and reviews.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Here's What the CPI Report Means for Your Wallet, According to JPMorgan and EY Experts

Most experts agree that there will be another rate cut next week.

Leadership

Why Your AI Strategy Will Fail Without the Right Talent in Place

Using fractional AI experts through specialized platforms allows companies to access top talent cost-effectively, drive innovation and scale agile strategies for growth.