CEO, Prestidge Group and Briar Prestidge - The Label
Briar Prestidge is a serial entrepreneur and CEO of Prestidge Group, a personal branding, PR and media production agency managing high profile personal brands for high net worth individuals, C-level executives, technology experts, celebrities, and investors in Dubai, New York and London. She is also the CEO of BRIAR PRESTIDGE - The Label, a corporate collection of premium power suits.
Today, the internet is the bedrock of our daily lives. It's not only driving our gadgets and devices, but it's also navigating, creating, and mapping our digital lives through a range of social (media) platforms and apps.
When brand ideals and their representatives are not on the same page, the resulting mixed messages and confusing signals create an inherent distrust that no amount of PR can fix. Musk gets this.
In today's digital world, your online brand makes up 50% of your personal brand.