Do You Want To Monetize Your App? Here's What You Need To Consider Opting for virtual goods enhances the engagement level, in turn strengthening the monetization strategy

By Pratik Kanada

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

dennizn | Shutterstock

App idea, planning for its execution is one thing, but the reality check is when it comes to monetizing it. When funding sources conjoin with the app idea, the development process is taken on a wheel.

Monetizing isn't a piece of cake and that's the reason why the plethora of ideas is just ideas and not the app. Well, no one's ready to risk their saving to fund an app idea as the market is no short of the same. It's a tough fight to put up to present the app idea in a attractive way and convince the investor that you will yield a profitable output of their investment.

In-app purchase is something that is attracting consumers and also generating revenue. This is basically an innovative aspect of achieving a wider set of audience.

Applying this strategy to mobile app development will result in boosting the project like a rocket. This strategy works in convincing the funding parties to invest. Being a newbie in the market, creating trust flow without any track record or portfolio to showcase, monetizing can be a major roadblock.

Well, you can't give surety on the download figures and hence what you can do is to be real. There have been many observations where strategies of app development failed badly and here are some of the observations what we can point out from this.

Be Crystal Clear About In-app Purchase

Marketers can be quite lucrative with this single strategy along with bearing the lowest level of risk. Opting for virtual goods, enhances the engagement level, in turn strengthening the monetization strategy. The efforts of being respectful to the user have led the in-app purchase option into the graveyard. Well, this is sad, you lose a great option to monetize your app. Well, the option for this is to be upfront and transparent about it. Make the users fairly aware about what they are supposed to pay for and what they are already paying for.

User Purchase Decision Essential to Consider

Have you ever thought, how tough it can be for a huge chunk of audience to opt for in-app models? This means you are totally ignoring some of the essential customer set and you are not paying focus on the target audience. When you are fumbling in the middle of the bridge whether to opt for fully paid versions or to go for the in-app purchase, the thought process should be how are users going to purchase your app? Now, this includes both private devices conjoining with the volume purchase program. Set your goals right and fetch them right.

Pricing Strategy Matters a Lot

There's always a notion that for a well crafted and best end product, investing a big amount is also a compulsion. When it comes to free product, it is considered that they are not up to the mark. This is because all the premium mobile apps are always paid ones. Hence, to set that bar and reach that level, it's needed to put up that much amount of money into it.

Well, when you are cent per cent sure that your app is a top-notch one, don't afraid to price it. Well, the competitive time that you are at, pricing it high right from the intuitive stage can throw you out. The right thing is first to promote it, get it the right amount of response, take positive reviews from the audience, ensure its proper position and then starts charging it.

Wrap up

To summarize, yes, monetizing is tough, but with an in-app purchase and being at par with the audience helps create trust with the users and an investment chain for the mobile app development companies.

Pratik Kanada

CEO, 360 Degree Technosoft

CEO of 360 Degree Technosoft, a mobile app development company. Writes about Leadership, Start-up Quests, Social Media, Latest Tech Trends and Mobile Applications.

Related Topics


Vaishali Dev: A Journey of Resilience, Diversity, and Success

As the CEO of a government-contracted manufacturing firm, Vaishali Dev seamlessly manages multiple businesses, including fashion and events.

Business News

Bank Accidentally Deposits $86 Million Into Woman's Account, Freezes Her Assets

The incident occurred at the Malaysian bank, Maybank.

Starting a Business

This College Student Was Tired of Working In Bars Until 4 am. So He Started a Car Detailing Side Hustle — Earning $7,000 a Month

Jack TerHaar, a University of Georgia senior, is polishing profits with Detail Dawgs, a mobile detailing service in Athens.


Why Every Entrepreneur Should Consider Starting a Podcast

This article sheds light on the power of podcasts, particularly for entrepreneurs, outlining steps to launch a successful podcast.

Science & Technology

How Can Marketers Use ChatGPT? Here Are the Top 11 Uses.

With the recent developments in AI and the popularity of ChatGPT, you may want to integrate AI into your marketing practices. Find out how.

News and Trends

IT Industry Is On The Brink Of a Disruptive Change: Rishad Premji

The chairman of Wipro also spoke about investments in world-class infrastructure, continuous upskilling of the workforce and increased focus on education and healthcare