Get All Access for $5/mo

Menu Hacks For Your Online Food Delivery Business in Mumbai Understand the tryst of the inhabitants of the city and tweak a few local dishes that would make Mumbaikars fall in love with food all over again

By Restaurant India

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.


Mumbai has essentially been known as the city of dreams. The culture of this city is vibrant and dare I say a boisterous one. It is a fantastic mix of different cuisines, food, language, culture, fine arts and festivals and not to mention the many faces of Bollywood.

Must Read: Why It's Important To Switch To Digital Menu Boards

Food is one of the most important facets of Mumbai's culture. This maximum city's blind date with food often ensures a whirlwind affair, a very passionate romance! Every Mumbaikar has a weakness for local street food and for local cuisines. This diverse city is famous for street food such as vada pav, chakli, chivda, modak, batata rassa, dabeli, missal pav among many others. Mumbai is such a diverse city that its people have happily adapted to many different cuisines and even customized them into mouth-watering dishes tailored for the local palate.

FreshMenu understands this tryst of the inhabitants with the street fair and tweaked a few local dishes that would make them fall in love with food all over again. Our talented chefs understand the pulse of this lively city and have curated dishes that suit this cosmopolitan palate.

Optimising the Menu

While optimising the menu for your online food delivery service business in Mumbai, you should keep a note of all the points mentioned below.

- Research (Identifying need gap)

- R&D specific to the city

- Menu testing

- Menu shortlist

- Product introduction and promotion

- Promoting it within micro influencers

- Data gathering and improvement

Menu Localization

Vada Pav Sliders

We gave Mumbaikars a variety of vada pav sliders, which is one of the favourites go on the snack option for the local food lovers. Sitting on the promenade at Marine Drive on an evening gazing at the Arabian Sea with a vada pav slider is a sight to treasure. Vada Pav is believed to have been invented by a vendor at the Dadar train station in the 1960s for the commuters who were always in a hurry! There's no hurry to finish our delicious take on this classic – well-seasoned and tempered potato patties coated with a spiced gram-flour batter, are deep fried and sandwiched between African peri-peri seasoning, brioche buns.

Click To Read: 4 Strategies That Can Make Your Menu A Star Menu

Or maybe sitting in the balcony and sipping into a piping hot cup of tea and a bite on a Vada Pav Slider with Peri-Peri Mayo and Brioche Bun is a delight, which no one would want to miss out on. This mouth-watering Vada Pav is well-seasoned and tempered potato patties coated with a spiced gram-flour batter, are deep fried and sandwiched between peri-peri mayo smeared, halved brioche buns. Deep-fried green chillies tossed with salt accompany your delicious Vada Pav.

Spicy Falafel Wraps

Apart from being the biggest metropolitan city in the country "Amchi Mumbai" promises a high adrenaline rush and diverse city life to all the inhabitants. FreshMenu curated Spicy Falafel Wraps for those who love their food rolled in a wrap, grab this delicious combo in their busy hectic schedule. This wrap will be a sheer delight to all the Mumbaikars who squeezed themselves in the crammed local train. It comes with Falafel wrapped in a soft pita with pickled veggies, crunchy lettuce and a Tahini spread.

Also Read: Points To Consider While Designing Menu For Restaurant

Adding Local Flavour

Local Flavour adds an interesting medley for different folks with a different lifestyle just like how this big city promises a home to these chirpy tireless Mumbaikars. FreshMenu tied up with Mumbai FC Team the previous year and co-created the menu that has familiarity with local tastes.

This article was originally written by Rashmi Daga.

Data & Recovery

10 Smart Ways to Earn or Build Backlinks to Your Website

Ever heard of the "broken-link building method"? We hadn't, either. But it sure sounds useful.

Business News

Apple Reportedly Isn't Paying OpenAI to Use ChatGPT in iPhones

The next big iPhone update brings ChatGPT directly to Apple devices.


ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique positioning factors.

News and Trends

Work With AI: LinkedIn Debuts Suite of New AI Experiences

In a blog post, LinkedIn chief product officer Tomer Cohen shared how the company observed a remarkable trend of a 5x increase year-over-year in the number of learners engaging with Al courses and content on the platform

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."