Ending Soon! Save 33% on All Access

From Marriage To Business Partnership A 'Clue' Your soul mate is the one who stands by you through thick and thin. Same has been the story of ShopClues Founders Radhika and Sandeep Aggarwal. ShopClues was started together by both of them but Sandeep had to move out due to personal issues leaving upon Radhika the responsibility to run the show

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

Radhika and Sandeep had actually known to each other since they studied together while doing their MBA in Indore. Post marriage, both of them went to the US to get another MBA from the Washington University in St. Louis.

Talking about what they like about each other Radhika says, "Sandeep is very passionate about what he does. The kind of hard work he puts in and the passion he brings to the table, I haven't seen of anybody." Similarly, Sandeep reciprocates, "She was truly the first one who believed in me. She comes across as very fair person. She has more empathy in general."

Around 2010, Sandeep started covering Indian Internet market, which was arriving at that time. "I started something called dealclues. That was my and Radhika's first partnership. I hired one IT consulting firm in Mumbai, which was building the platform for dealclues. This was October 2010," says Sandeep. By December 2010, it became shoppingclues.com. Radhika calls herself an accidental entrepreneur. "If Sandeep had not been into my life, I would not be an entrepreneur. He is the driving force behind it. He really wanted to do it. So we decided this was the perfect time to do it. This is the perfect business to do and even I could do it for him," claims Radhika. "It wasn't about that we were married. It was a perfect job for me. A good fit for him as well," she adds.

In June 2011 on Father's Day, Sandeep left his day job. After some initial struggle, they set up an office in Gurgaon. Radhika handled marketing and merchandising. Sandeep was the CEO and Founder working on strategy and vision. There were three other core team members. Sandeep used to be at office till late and Radhika would go home in the evening to spend quality time with kids. When you work together it is not good for your romantic life. That is what I lost," agrees Sandeep.

The company was growing in full pace as Sandeep used to spend almost 18-19 hours every day owing to his passion and obsession about ShopClues. In January 2012, ShopClues raised capital from nexus venture partners, it became one large shareholders of ShopClues.

When the personal crisis happened, Sandeep planned how ShopClues would go from survival and got ready for growth. In October 2013, Sandeep stepped out as the CEO of the company. Finally, the legal started settling down and Sandeep launched Droom on 21 November 2014. Same day as he launched ShopClues three years back. Droom is currently earning Rs 550 crore revenue within 13 months with 140 people. It has raised $20 million in three rounds of capital. ShopClues today has already achieved the unicorn status, achieving it in the shortest span of time.

(This article first appeared in the Indian edition of Entrepreneur magazine (March 2016 Issue).

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

Side Hustle

The Side Hustle He Started at Age 15 Led to a $4 Billion Boon for Small Businesses: 'They Would Take a Chance on Me With Their Hard-Earned Money'

Nic Beique asked his local barber, gym and more if they'd like him to build a website for their businesses.

Business Culture

The Psychological Impact of Recognition on Employee Motivation and Engagement — 3 Key Insights for Leaders

By embedding strategic recognition into their core practices, companies can significantly elevate employee motivation, enhance productivity and cultivate a workplace culture that champions engagement and loyalty.

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.


What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.

Employee Experience & Recruiting

Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work

Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.


What the Mentality of the Dotcom Era Can Teach the AI Generations

The internet boom showed that you still need tenacity and resilience to succeed at a time of great opportunity.