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Top 5 Tips That Marketers Should Know When Selling a Tech Product Relation is the best asset that a brand can create over time.

By Vishal Parekh

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With the vast variety of diverse tech products in market these days, there is a cut-throat competition in the big pool of marketers from varied companies. To raise an efficient yet effective sales is the aim of every marketer, but what can help us in doing so?

These #5 points tell how marketers should know the right way and right time to do so.

1. Build Relations:

Relation is the best asset that a brand can create over time. Along with maximizing profits, brands need to give importance to building & maintaining relationships with stakeholders like customers, staff and investors.Any industry changes in a number of ways over time, becoming more sophisticated and challenging. The bond between the brands and customers is crucial to how the business relationship develop,especially in the tech industry.This move reflects in the marketers strategies to acquire customers,which can prove fruitful in the long run.

2. Know your Customers & Products Well:

It begins with understanding your target audience and what they want and the price they are willing to pay for a solution for that particular need. Techies today are smart. They have a very good understanding of their needs and demands. The simple truth is that they won't be willing to buy the products if they perceive them as not worthy. It is important to think from their point of view and that specifically cater to their business and requisite. Knowing and understanding your customer needs is at the center of every successful business and once you have this knowledge, you can use it to persuade potential and existing customers that buying from you is in their best interests.

3. Creativity brings the real ROI Period:

Everyone talks about "Return On Investments' and they truly should. But in reality, a good marketer will manufacture reasons for the target audience to make the purchase. Creativity with defining USPs and deciding platforms to promote is what brings out the real ROI for brands. To promote creative thinking, brands should engage more effectively with customers. This can be the perfect direction for channelizing marketing energies. Analyzing the collected data before, during and after every marketing initiative can help a company develop innovative solutions for its customers and could have a significant impact on the Company's ROI over time.

4. Speak about Strong Solutions:

I would personally want marketersto conduct some basic research on prospects and understand their business to help them improve their services/products. A tech marketer has to understand its customers business from both, the demographic and a lifestyle perspective.One has to take a consumer-centric approach to innovate and develop a strategic plan to identify current trends will help the company stay relevant and provide efficient solutions for their customer's needs & demand. Also,knowing the aspects of the customer's business, you can directly give feasible solutions that reduces the decision making time for the management.

5. Do Not Over Do Things

Sometimes marketers get carried away in activations and engagements when the industry gives a warm response. Constant hammering about new products in any way does create a negative impact on the brand image and could alienate the customers.A marketer should ensure that the customers shopping for their products are not bombarded with promotional offers, advertisement about each and every product of the company or unnecessary discounts. If the customers enjoy dealing with the company they are likely to buy more and could also deepens the relationship with your customer helping your business grow.

Vishal Parekh

Marketing Director, Kingston Technology – India

A strong believer in Relationship Management, have successfully developed and managed distribution network and trade channel.
Currently working with the World's Number 1 memory brand, Kingston with a profile that covers all aspects of traditional and modern marketing.
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