Every five-year marketing plan works around unknowns, but it's still possible to get a workable blend of fact and flexibility.
If you feel like you're falling into a marketing rut, use your competitors, friends, and even people you don't know for inspiration.
Successfully marketing your brand can be a challenge. Hiring a marketer may feel like the easiest and most sensible solution, but keep a few things in mind before you do it.
Major brands across industries have realized the shift in consumer behaviour towards media
This revolutionary content marketing technology helps marketers identify quick wins to boost content growth
For the advertising industry, the startup is looking at more ways marketers and advertisers in Asia can reach their audiences
There is a slew of marketing platforms that come with the promise of AI. But do these products deliver on that promise?
The beauty of the theory of reciprocity is that it is premised on the policy of give and take
Mass personalization to be the key to winning customer trust and wallet share in 2018
To be able to think like your audience and empathise with their needs and desires will push your brand to newer and greater heights
Your content marketing campaigns will fall flat if you don't build a defined buyer persona.
Marketers for long have been perplexed, trying to understand and more importantly, get hold of an effective model to connect with their target audience on their smart phones.
Relation is the best asset that a brand can create over time.