marketers

Business News

This is What You Need in Your 5-Year Marketing Plan

Every five-year marketing plan works around unknowns, but it's still possible to get a workable blend of fact and flexibility.

Business News

7 Ways for Marketers to Get Out of a Creativity Rut

If you feel like you're falling into a marketing rut, use your competitors, friends, and even people you don't know for inspiration.

Business News

Looking to Hire a Marketer? Here's Why You Should Think Twice.

Successfully marketing your brand can be a challenge. Hiring a marketer may feel like the easiest and most sensible solution, but keep a few things in mind before you do it.

Social Media

How Brands Are Leveraging Social Media Influencers to Tell Their Stories

Major brands across industries have realized the shift in consumer behaviour towards media

Marketing

How Can Content Intelligence Drive Your Marketing Strategy?

This revolutionary content marketing technology helps marketers identify quick wins to boost content growth

Technology

This Singapore-based Startup Is Driving Growth In Ad-tech Industry Through AI

For the advertising industry, the startup is looking at more ways marketers and advertisers in Asia can reach their audiences

News and Trends

5 Techniques to Future-Proof Your Marketing Career

The digital world is evolving rapidly, and marketers have to be more proactive than ever to remain relevant

Marketing

How AI Will Transform The Marketing Automation Industry

There is a slew of marketing platforms that come with the promise of AI. But do these products deliver on that promise?

Marketing

#7 Psychological Theories Every Marketer Should Consider

The beauty of the theory of reciprocity is that it is premised on the policy of give and take

News and Trends

Online Video Advertising Trends to Watch Out For in 2018

Mass personalization to be the key to winning customer trust and wallet share in 2018

Marketing

#7 Skills Marketing Professionals Must Have to Succeed

To be able to think like your audience and empathise with their needs and desires will push your brand to newer and greater heights

Growth Strategies

#5 Reasons Why Content Marketing Fails And How To Avoid Them

Your content marketing campaigns will fall flat if you don't build a defined buyer persona.

Marketing

How to Build an Intrusive Model to Connect with Mobile Audience

Marketers for long have been perplexed, trying to understand and more importantly, get hold of an effective model to connect with their target audience on their smart phones.

Marketing

Top 5 Tips That Marketers Should Know When Selling a Tech Product

Relation is the best asset that a brand can create over time.

Technology

#4 Tools To Grow Your Instagram Account

If you're a business wanting to promote your Instagram account, these are the perfect tools to boost audience engagement.