5 Techniques to Future-Proof Your Marketing Career
The digital world is evolving rapidly, and marketers have to be more proactive than ever to remain relevant
How AI Will Transform The Marketing Automation Industry
There is a slew of marketing platforms that come with the promise of AI. But do these products deliver on that promise?
#7 Psychological Theories Every Marketer Should Consider
The beauty of the theory of reciprocity is that it is premised on the policy of give and take
Online Video Advertising Trends to Watch Out For in 2018
Mass personalization to be the key to winning customer trust and wallet share in 2018
#7 Skills Marketing Professionals Must Have to Succeed
To be able to think like your audience and empathise with their needs and desires will push your brand to newer and greater heights
How to Build an Intrusive Model to Connect with Mobile Audience
Marketers for long have been perplexed, trying to understand and more importantly, get hold of an effective model to connect with their target audience on their smart phones.
Top 5 Tips That Marketers Should Know When Selling a Tech Product
Relation is the best asset that a brand can create over time.