This is What You Need in Your 5-Year Marketing Plan
Every five-year marketing plan works around unknowns, but it's still possible to get a workable blend of fact and flexibility.
7 Ways for Marketers to Get Out of a Creativity Rut
If you feel like you're falling into a marketing rut, use your competitors, friends, and even people you don't know for inspiration.
Looking to Hire a Marketer? Here's Why You Should Think Twice.
Successfully marketing your brand can be a challenge. Hiring a marketer may feel like the easiest and most sensible solution, but keep a few things in mind before you do it.
How Brands Are Leveraging Social Media Influencers to Tell Their Stories
Major brands across industries have realized the shift in consumer behaviour towards media
How Can Content Intelligence Drive Your Marketing Strategy?
This revolutionary content marketing technology helps marketers identify quick wins to boost content growth
This Singapore-based Startup Is Driving Growth In Ad-tech Industry Through AI
For the advertising industry, the startup is looking at more ways marketers and advertisers in Asia can reach their audiences
5 Techniques to Future-Proof Your Marketing Career
The digital world is evolving rapidly, and marketers have to be more proactive than ever to remain relevant
How AI Will Transform The Marketing Automation Industry
There is a slew of marketing platforms that come with the promise of AI. But do these products deliver on that promise?
#7 Psychological Theories Every Marketer Should Consider
The beauty of the theory of reciprocity is that it is premised on the policy of give and take
Online Video Advertising Trends to Watch Out For in 2018
Mass personalization to be the key to winning customer trust and wallet share in 2018
#7 Skills Marketing Professionals Must Have to Succeed
To be able to think like your audience and empathise with their needs and desires will push your brand to newer and greater heights
#5 Reasons Why Content Marketing Fails And How To Avoid Them
Your content marketing campaigns will fall flat if you don't build a defined buyer persona.
How to Build an Intrusive Model to Connect with Mobile Audience
Marketers for long have been perplexed, trying to understand and more importantly, get hold of an effective model to connect with their target audience on their smart phones.
Top 5 Tips That Marketers Should Know When Selling a Tech Product
Relation is the best asset that a brand can create over time.
#4 Tools To Grow Your Instagram Account
If you're a business wanting to promote your Instagram account, these are the perfect tools to boost audience engagement.