Get All Access for $5/mo

How the New CRETA Went On Become Hyundai's Best Selling Model In 3 Months Of Launch The new Hyundai CRETA includes advanced Level 2 ADAS safety suite, powerful 1.5 Litre Turbo GDI engine and a gamut of convenience and active, passive safety features.

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Company

Within just three months of its launch, new SUV CRETA has become the best selling model of Hyundai Motor India Limited. The company has crossed over 1 lakh bookings for the popular SUV. Launched at a starting price of INR 11 lakh (ex-showroom), the Creta SUV is currently available in seven variants, namely, E, EX, S, S(O), SX, SX Tech, and SX(O), across petrol and diesel engines. The new Hyundai CRETA includes advanced Level 2 ADAS safety suite, powerful 1.5 Litre Turbo GDI engine and a gamut of convenience and active and passive safety features.

Sunroof and connected car variants contribute 71 per cent and 52 per cent respectively to the total bookings. Commenting on the milestone,Tarun Garg, COO, Hyundai Motor India Ltd., said, "The response to the recently launched new Hyundai CRETA has also been overwhelming with over 1 lakh bookings in a span of just three months since the launch in January 2024. It is interesting to note that sunroof and connected car variants are contributing 71 per cent and 52 per cent respectively to the overall bookings, a testimony to the changing aspirations of young Indian customers. With the new Hyundai CRETA, we have continued our pursuit of introducing exceptional products for the Indian market while strengthening Hyundai Motor India's commitment towards 'Make in India'."

CRETA sales numbers, source: industry data

The model is based on 'Sensuous Sportiness' with an all-round uncompromised safety, thus ensuring a high level of crashworthiness. It has 36 standard safety features and over 70 advanced safety features. Hyundai CRETA features an exoskeleton that offers structural reinforcement at key joints. The strong body structure of the new Hyundai CRETA is forged with liberal amount of advanced and high strength steel offering a protective shell for all the occupants. The body structure has been further reinforced on key areas like crash members, floor, side sill and crash pad to improve structural rigidity and energy absorption.

Hyundai Motor India reported a 7 per cent year-on-year increase in total sales at 65,601 units in March. The company sold a total of 61,500 units in March 2023, Hyundai Motor India said in a statement.

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
Business News

These Companies Offer the Best Work-Life Balance, According to Employees

The ranking is based on Glassdoor ratings and reviews.

Business News

Apple Is Adding ChatGPT to iPhones This Week. Here's How It Works.

ChatGPT will take over questions that Siri can't answer.

Growing a Business

How to Spot Trends and Anticipate Market Shifts Before Your Competition

Discover how to identify disruptive trends before your competitors by mastering the art of anticipating market shifts. Learn strategies for staying ahead and gaining a competitive edge in business.

Growing a Business

Why Business Owners Should Streamline Their Operations Now for Success in 2025

As the holiday season and year-end approach, business owners face heightened operational demands, from inventory management to spend control. By streamlining these processes and partnering with flexible suppliers, businesses can maintain efficiency, meet customer needs and focus on growth while navigating this busy period.

Living

These 5 Companies Were Rated Best for Work-Life Balance. Is Yours Anything Like Them?

Next to compensation, work-life balance is what employees prize most. Scheduling flexibility and the freedom to spend time with families are essential.