Get All Access for $5/mo

Netflix & boAt Teams Up To Revolutionize Users Experience The 'Made for India to Keep Watching' campaign features boAt co-founder Aman Gupta, boAt brand ambassadors actor Kiara Advani, Indian cricketer Shreyas Iyer and fashion designer Masaba Gupta

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Pexels

With the ever-increasing interest and appetite for homegrown Indian films and series from around the world, Netflix and boAt have teamed up to elevate the streaming experience. In its first-ever partnership in the audio category, Netflix has joined hands with boAt co-founder Aman Gupta to launch a campaign: 'Made for India to Keep Watching'. The campaign also features boAt brand ambassadors actor Kiara Advani, Indian cricketer Shreyas Iyer, fashion designer Masaba Gupta.

"We all love spending time on Netflix watching our favourite film or series and at times ambient noise can act as a deterrent. It's important to have the best-in-class earwear for a fully immersive experience. We believe our high-quality audio wear with advanced ANC technology will elevate the viewing experience and eliminate fatigue by providing comfort and ease. The partnership reinforces our commitment to deliver & boost the lifestyle experiences of our boAtheads," said Aman Gupta, co-founder and CMO, boAt.

"Our members love watching Netflix wherever they are and the audio and visual experience is at the core. We are delighted to partner with boAt to develop a new way to enhance the streaming experience for our Indian members. It pairs our high-quality content with boAt's immersive audio to deliver a true cinematic experience," said Shilpa Singh, director of marketing partnerships for Netflix, India. Netflix is a streaming entertainment service with 223 million paid memberships in over 190 countries.

Imagine Marketing Limited (parent company of boAt) was established in 2013 by Aman Gupta & Sameer Mehta. The brand offers a product portfolio ranging from audio gear, smart wearables, personal grooming, mobile accessories, among others.

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
Business Solutions

Right Now, You Can Get More Than 310 Hours of IT Training for Just $50

Stay ahead in tech with the CompTIA Super Bundle.

Business News

Here's What the CPI Report Means for Your Wallet, According to JPMorgan and EY Experts

Most experts agree that there will be another rate cut next week.

News and Trends

growX Ventures Launches Fund II with a Target Corpus of INR 400 Cr

Fund II aims to target early-stage and growth-stage investments, backing 20–24 startups in deeptech sectors. It plans to deploy INR 10 crore in seed and INR 20–30 crore in Series B rounds.

Operations & Logistics

The Holidays Mean Vacation Time — But Disaster Can Still Strike. Is Your Crisis Plan Ready?

Holidays mean different working hours for companies and different schedules for employees that take off. Before you and your team enjoy some much deserved time off, it is important to put a crisis management plan in place so your business is ready to tackle any issue that crops up.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Leadership

As a Leader, Take These 5 Steps to Bridge the Gap Between Innovation and Execution

Companies that want to turn ideas into action must align their people and listen to their customers.