Porsche Announces First NFT Collection During Art Basel in Miami, Porsche shall be launching its first collection NFTs.

By Kabir Singh Bhandari

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Photo by Gabriel Gurrola on Unsplash

During Art Basel in Miami, Porsche shall be launching its first collection NFTs. Giving details, Lutz Meschke, Deputy Chairman and Member of the Executive Board for Finance and IT said, "This project is an additional element of our digitalization strategy. We've made our commitment for the long haul and our Web3 team has the autonomy to develop innovations in this dimension as well. Innovation management at Porsche also sees potential in the purchasing experience, the metaverse and the supply chain. Vehicle and sustainability issues are also being considered."

Beginning in January 2023, prospective customers shall have access to a total of 7,500 unique digital collector's items. As is common in the Web3 scene, it is possible to register in advance on an Allowlist.

"The NFT artworks enable us to take our understanding of modern luxury and the unique brand positioning of Porsche into the digital world," said Detlev von Platen, Member of the Executive Board for Sales and Marketing.

"Porsche has longstanding links to the creative arts and we're excited to take this next step at Art Basel in launching a beautiful, and of course unique, set of NFTs to allow private ownership of a piece of Porsche art. We're excited for the launch in Miami, and to witness the work of the NFT owners as their bespoke artwork develops over the course of the coming months," said Kjell Gruner, President and CEO Porsche Cars North America, Inc.

Kabir Singh Bhandari

Former Senior Assistant Editor

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

News and Trends

HairOriginals Secures USD 5 Mn in Series A Funding to Expand Global Footprint

The fresh capital will be deployed to expand the startup's on-demand "Try at Home" services to 40 cities, bolster research and development (R&D), and establish 25–30 company-owned experience centers within the next year.

News and Trends

Dassault Systemes' Bets On Indian Startups; Says It Can Make Waves Globally

Dassault Systemes' long-term vision for the Indian startup ecosystem focuses on addressing the critical challenge of industrialization, which is a significant hurdle for startups globally, says Frédéric Vacher, head of innovation, Dassault Systèmes

Business News

Walmart Is Laying Off Hundreds, Relocating Others as the Company Closes a U.S. Office

Walmart is giving some employees at least a month to decide if they want to relocate.

News and Trends

Great Learning Bets on AI to Fuel its Next Phase of Growth

These AI-led innovations are expected to pave the way for quality education to become more accessible to millions of learners

News and Trends

India's Automobile Sector to Witness Tempered 1.5% Growth Outlook in FY25: Report

At the beginning of the year, the PV market experienced a temporary boost driven by channel filling, following strong retail sales and reduced inventory levels in December. However, this momentum is unlikely to be sustained as rising discounts are expected to dampen market growth in the coming months.