Get All Access for $5/mo

The Newage Voice of Bollywood: Jonita Gandhi, Singer In January this year, she released 'Love Like That' which was followed in February with her first EP. But success in the Indian music industry doesn't come easy, and Jonita gave us a brutal insight into its realities

By Kabir Singh Bhandari

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Jonita Gandhi, Singer

Fighter. Rocky Aur Rani Kii Prem Kahani. Brahmastra. Dangal. These are just a few of the movies that singer Jonita Gandhi has on her CV. Debuting as a vocalist for Bollywood in 2013, she currently has sung over 150 film songs, more than 60 independent releases and several awards to her name. She has performed with top composers and artists in India and the world, including AR Rahman, Pritam Chakraborty, Sonu Nigam, and Carlos Santana. Her online presence can be gauged by the following numbers: Over 18 million monthly listeners on Spotify, 3 million followers on Instagram, and over 1 million YouTube subscribers.

I started singing along when my dad would be rehearsing at home. I started experimenting with the arts whenever I had the opportunity, with extra-curricular activities at school and that's how it all started

Growing up in a family that appreciates music, her father would play the guitar and sang in college. After getting married and moving to Canada with his family, he started playing the keyboard and performing at local events. "Naturally, I started singing along when my dad would be rehearsing at home. I started experimenting with the arts whenever I had the opportunity, with extra-curricular activities at school and that's how it all started," Jonita told us.

In January this year, she released 'Love Like That' which was followed in February with her first EP. But success in the Indian music industry doesn't come easy, and Jonita gave us a brutal insight into its realities.

"The music industry is very volatile and unpredictable. It takes a huge toll on your physical and mental well-being sometimes because of crazy work hours, and the unpredictability. I think people don't realize that there are so many low periods where we're trying to stay relevant and that's a lot of work. If we're not under their radar, people forget that we exist. Another thing is that it's competitive. People don't see how many other artists are contending for the same spots on playlists or on playback songs. Also, the fact that success is not always correlated to merit or hard work. That's a hard thing to digest because it becomes difficult to motivate yourself to keep going if you feel like the harder you work isn't necessarily going to give you better results," she explained.

Kabir Singh Bhandari

Entrepreneur Staff

Former Senior Assistant Editor

Business News

Want to Start a Business? Skip the MBA, Says Bestselling Author

Entrepreneur Josh Kaufman says that the average person with an idea can go from working a job to earning $10,000 a month running their own business — no MBA required.

Leadership

Your Definition of Leadership Is Outdated — Here's How to Be a Better Leader in the Modern Workplace

In my nearly thirty years as a leader, I've focused on setting a clear vision and empowering my team to achieve our goals. We prioritize establishing shared objectives while allowing for flexibility when needed.

Starting a Business

They Showed Up to Apple With a Product They Built in Their Dorm Room. Now These Entrepreneurs Are on the Way to Changing the Way Fans Watch Sports.

How Rahat Kulshreshtha and Gaurav Mehta launched Quidich Innovation Labs, technology that is literally changing the game of sports viewership.

Business News

How Nvidia CEO Jensen Huang Transformed a Graphics Card Company Into an AI Giant: 'One of the Most Remarkable Business Pivots in History'

Here's how Nvidia pivoted its business to explore an emerging technology a decade in advance.

Thought Leaders

25 Common Characteristics of Successful Entrepreneurs

Do you have what it takes to get through hard times? Here are the traits that help home-based business owners thrive.

Leadership

Why Hearing a 'No' is the Best 'Yes' for an Entrepreneur

Throughout the years, I have discovered that rejection is an inevitable part of entrepreneurship, and learning to embrace it is crucial for achieving success.