📺 Stream EntrepreneurTV for Free 📺

ToneTag Introduces Simplified Voice-Based UPI Digital Payment Solutions For Feature Phones It aims to eliminate the gap in accessibility of digital payments to consumers using feature phones and smartphone struggling with limited/no Internet connectivity

By Shrabona Ghosh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Pexels

In line with its commitment to empowering India to make offline digital payments, ToneTag, India's fastest-growing sound-based proximity communication and payments service provider, has recently rolled out its simple and secure VoiceSe UPI digital payments for feature phone user, in partnership with NSDL Payments Bank and NPCI, under the guidance of RBI.

In a bid to boost digitisation and enhance safe online transactions, the Reserve Bank of India (RBI) launched a new unique payments interface (UPI) for feature phones – UPI 123Pay, which will allow India's 40 crore feature phone users to access the payment service. ToneTag, in association with NSDL Payments Bank, has launched its IVR "6366 200 200' to bridge a considerable gap in accessibility of digital payments, especially in rural India and help people to make digital payments with inconsistent network connectivity, said a statement.

"Post our successful pilot testing of voice-based payments, we are excited to offer this simple and secure payment solution that will lead the offline payment digital revolution in the country. Our main aim is to cater to the gap in digital payment accessibility by introducing a payment solution that the rural Indian population or digitally not savvy people can easily use. Though the smartphone revolution in India is on the rise, a majority of the rural population is still reluctant to leave the comfort, simplicity of feature phones and conduct offline payments daily. Our easy, secure payment service will not only allow a mobile user to do fund transfer but also helps in utility bills, balance enquiry, recharging their DTH, pre-paid mobile network service, or FASTag - by the power of their voice. This is an all-inclusive technology that fills the gap in the existing financial ecosystem and brings many benefits to the customers," said Vivek Singh, co-founder, ToneTag.

ToneTag is driven to realize mobile experiences and interactions as a service. The technology uses sound waves to enable contactless, offline and proximity data communication on any device. Being a software element, it can easily be integrated into existing devices, making it highly compatible and accessible to everyone. Transactions are highly secure and frictionless, creating a seamless experience for users, added the statement.

Shrabona Ghosh

Correspondent

A journalist with a cosmopolitan mindset. I lead a project called 'Corporate Innovations' wherein I cover corporates across verticals and try to tell stories on innovations. Apart from this, I write industry pieces on FMCGs, auto, aviation, 5G and defense. 
Marketing

How to Actually Get Returns in Your Marketing Efforts

The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered tools that identify target audiences and track their engagement with ads, enabling the ability to optimize spend.

Side Hustle

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

Almost anyone can start a side hustle — but only those ready to level up can use it to out-earn their 9-5s.

Franchise

These 5 Bad Habits Are Hurting Your Business — Here's How to Break Them

When you develop these negative habits, it can severely impact work performance and, because the behavior has become so routine, you may not even realize the harm you're causing. Here's how to tackle these 5 bad business habits head-on.

Science & Technology

How Can Marketers Use ChatGPT? Here Are the Top 11 Uses.

With the recent developments in AI and the popularity of ChatGPT, you may want to integrate AI into your marketing practices. Find out how.

Marketing

5 Ways ChatGPT Will Impact Digital Marketing

ChatGPT is creating ripples across the digital landscape right now. Here are five ways it can benefit your ads, campaigns and marketing strategies.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.