Social Media Is A New Age Tool For Success Of Startups

You need to know how social media can be fine tuned for success right now

learn more about Jyoti Valecha

By Jyoti Valecha

tanuha2001 | Shutterstock

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

The modern generation of business professionals believes in technologically advanced tools. Social media is among these powerful tools which have capability to transform the work mechanism of startups. No matter how creative a startup's business model is, it needs to send across the right message to the targeted audience. This can indeed be attained through the use of social media. This mode of reaching out to the masses is not just innovative but also delivers perfect results.

The impact of social media on the growth of startups is so strong that it has been adopted as the major source of communication with buyers. In order to receive more traffic on your website, you are recommended to use this platform in the most lucrative way. Following are few handy tips which will help you make the utmost use of social media for the growth of your startup:

Go viral and draw masses' attention

Don't be afraid by the use of the term viral over here. It is actually a term used to spread trending content of your website on social media platforms. Be it Twitter, Facebook, LinkedIn or Instagram, you should always keep the official social media page of your startup updated on a regular basis. You should always select popular topics to establish a connection with the audience. When your post or tweet goes viral, you can draw the attention of the masses on a bigger scale.

Integrate SEO in social media

Search Engine Optimization is an act of optimizing websites in accordance to the guidelines of a Search Engine. If you integrate this component with social media, then the usage of right keywords can bring in more users. SEO keywords and social media together create highly intuitive and engaging content. This further increases the prospects of fetching more prospective customers.

Try to attain more traffic to your official page

Traffic in this context means attracting more masses and thereby improving the chances of getting more business. This in turn can be achieved by using the proper social media guidelines along with timely updates.

Use proper and relevant tags

There are obvious key components which can determine your business. So you can go for tagging! Tags can include keywords, entities or people, but they should be relevant and complementing your business.

Social media as time and again proven to be one of the best platform which can act as a catalyst for startups' growth.

Jyoti Valecha

Feature Writer

Jyoti has a rich flair of writing. She writes on all genres irrespective of their varied types. She offers  the most authentic and realistic content pieces. She has been writing from over past 5 years and keeps readers engaged. 

Related Topics

News and Trends

Artificial Intelligence Is Going To Be a Game Changer In Audit Space, Says Government Auditor G C Murmu

Murmu reportedly highlighted that it's again crucial for SAIs to build the necessary skills to examine information system controls, given the shift to electronic processing and computerized systems in public sector entities


Invest in Yourself: 10 Things Every Working Woman Should Do This Year

When striving for success, it is easy to forget about your mental and physical health. But without health, you cannot fully succeed. Follow these ten lifestyle strategies for success in your personal and professional life.


The Greasy, Glamorous Rise of Mascara

You won't believe the grimy gunk people used to smear on their eyelashes -- and still do.

News and Trends

Seven Books To Get Your Hands On To Start Investing

'An investment in knowledge pays the best interest' once noted Benjamin Franklin, and it stands true even after two centuries. Here are seven books to help the novice in you get started on investing

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.