Polygon Soars As Top-tier Brands Choose It As Their Preferred Partner

Polygon has also been targeting the booming gaming industry, and we see young and upcoming gaming companies

Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Amid the bearish crypto winter and all the doom and gloom about cryptocurrencies and the future of NFTs, Polygon Technology had a scorching summer. Since hitting its low in June, it has rallied over 170 per cent to $0.87 (MATIC -0.52 per cent). While we have seen a considerable uptake, it is still early days for the EVM-compatible chain, with its best days still ahead.


Earlier this year, Polygon raised $450 million in its latest financing round, with a market cap of about $13 billion, to aggressively expand its portfolio of Ethereum scaling solutions and work to attract traditional brands and the larger blockchain developer ecosystem. This financing round was led by Sequoia Capital India and included big names such as SoftBank, Tiger Global and Animoca Brands, amongst 20 others. Polygon has since made good use of the funds.

Polygon, the preferred partner of top-tier brands

In the last few months, we have seen household names partnering with Polygon, leveraging their technology to get their foot into Web3. Top-tier brands such as Coca-Cola (Coca-Cola Co +0.35 per cent), Reddit and Starbucks (SBUX +6.10 per cent) launched their NFTs and, in Starbucks's case, their NFT-based loyalty program within the network.

Polygon, which counts Mark Cuban among its backers, has also been targeting the booming gaming industry, and we see young and upcoming gaming companies such as JEDSTAR Gaming recently launch their Dynamic NFTs or, more accurately, SFTs (semi-fungible token) on the Polygon network, available on both their native marketplace AGORA Marketplace and Opensea.

Entering the bull market

Clearly, we are still in the mid of a bear market, and most cryptocurrency projects, including Polygon and JEDSTAR Gaming, are still down from their all-time highs. But the resilient and consistent delivery of these projects over the last few months shows that the crypto winter may be thawing.

As a matter of fact, despite market conditions, things are looking pretty optimistic for projects like JEDSTAR Gaming, which recently launched its charge-to-earn app for gamers SILVERVOLT, a native NFT marketplace, a P2E game and scheduled to launch its much-anticipated staking platform that rewards JED holders (JED +2.8 per cent) with regular passive income.

With their performance metrics, and growing list of prominent partnerships, Polygon and JEDSTAR Gaming look like solid bets to return to or surpass their previous highs as the market rebounds.

Note: Investment in cryptocurrency and crypto assets is subject to financial risk and readers should do their own due diligence. Entrepreneur Media does not endorse any such investment.