Get All Access for $5/mo

Using Technology to Deliver an Omni-channel Experience to Consumers Organic growth has been the way of growth for Lenskart so far with current revenue looking at about $7 billion a month.

By Punita Sabharwal

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Entrepreneur India

The self-proclaimed obsession around customers service has made Peyush Bansal leave his job with Microsoft in US and launch Lenskart in India. After sailing though different business models and without any external investment, Lenskart has managed to raise a total of Rs 721 crore which was utilized in terms of building backend infrastructure and for delivery of spectacles. Its marquee list of investors include Premji Invest, Ronnie Screwvala, IFC, TPG Growth, and Adveq.

Talking about his plans on building a company of the future, Peyush Bansal, Founder and CEO, Lenskart says, "Mainly it will be a tech focused company whether we run online or offline. The idea is to use technology to deliver an omni-channel experience to consumers. Besides, we are working on getting into hyper market and will also be looking at tying up with hospitals." The company is also exploring a portable mobile model in tier III and IV cities where putting up an offline store is not viable.

When asked about most e-commerce players undertaking losses for high GMV, Bansal says, "For us profitability has not been an issue and by the end of this year we will be profitable." Organic growth has been the way of growth for Lenskart so far with current revenue looking at about $7 billion a month. With a team of 500 people, it has kept its focus on brand building, customer satisfaction and building a culture of innovation.

(This article was first published in the May issue of Entrepreneur Magazine. To subscribe, click here)

Punita Sabharwal

Entrepreneur Staff

Managing Editor, Entrepreneur India

Business News

How to Build a Successful Startup, According to an Investor Who Made Early Bets on Twitter, Lyft, and Twitch

He's found a few patterns after nearly two decades of investing in startups.

Science & Technology

No More ChatGPT? Here's Why Small Language Models Are Stealing the AI Spotlight

Entrepreneurs can leverage this growing tech to create innovative, efficient and targeted AI solutions.


10 Effective Growth Marketing Hacks and Strategies for Your Startup

Working at a startup can feel like building a plane while you're trying to take off. Use these ten marketing tips to effectively grow and sustain your startup.

Business News

Jake Paul Says He's 'Scared' to Fight Mike Tyson, But This Mindset Hack Helps Him 'Embrace' Fear and Make Millions: 'Let It Fuel You'

The social media star and "W" founder spoke to Entrepreneur about his latest ventures in boxing and business.

News and Trends

99labels Co-Founder Ishita Swarup Passes Away

Just two years into the business, it raised INR 16 crore from Info Edge and Bikhchandani, but it didn't go well