Franchise: Auntie Anne's Hand-Rolled Soft Pretzels

Initial Investment
LOW:$199,475
HIGH: $385,100
Change in Units
+8.2% +132 UNITS (1 Year)
+35.4% +457 UNITS (3 Years)

Ongoing Support
Newsletter
Meetings
Toll-Free Line
Grand Opening
Internet
Security
Field Operations
Marketing Support
Ad Slicks
National Media

Training Onsite: 32 hours

Training at headquarters: 40-64 hours

Absentee Ownership Allowed

Number of employees required to run: 9 - 12

About Auntie Anne's Hand-Rolled Soft Pretzels

Anne Beiler had been baking most of her life, but it wasn’t until she began managing a concession stand at a farmer’s market in Maryland that she thought about starting a business. The stand served pizzas, pretzels, chips and candy, with the pretzels outselling everything else. Beiler stopped selling pizza and began hand-rolling pretzels in front of her customers, making the snack even more popular. Eventually, Beiler bought her own stand, naming it Auntie Anne’s, and, soon two of her brothers were operating Auntie Anne’s booths of their own.

Today, Auntie Anne’s locations serve a variety of pretzels, dipping sauces and drinks. Stores can be found in shopping centers, airports and train stations across the United States, Asia and the Middle East, as well as the United Kingdom and Venezuela.

Founded

1988

Franchising Since

1989 (28 Years)

Corporate Address

48-50 W. Chestnut St., #200 Lancaster, PA 17603

CEO

Heather Neary

Parent Company

Auntie Anne's Franchisor SPV LLC

Units (Locations)

Where Seeking Franchisees:
Franchisor is seeking new franchise units worldwide.

Financial Requirements

Initial Investment

$199,475 - $385,100

Net-worth Requirement

$400,000

Liquid Cash Requirement

$100,000

Ongoing Fees

Initial Franchise Fee

$30,000 - $30,000

Ongoing Royalty Fee

7%

Ad Royalty Fee

1%

Financing Options

Auntie Anne's Hand-Rolled Soft Pretzels has relationships with third-party sources which offer financing to cover the following: 
franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Veteran Incentives


$10,000 off franchise fee

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Disclaimer

The Franchise 500 is not intended to endorse, advertise, or recommend any particular franchise. It is solely a research tool you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing money in a franchise.

Updated: August 17th, 2017

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